Proforma Connections

March 2019 - Connections

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UPCOMING INDUSTRY EVENTS March 2019 issue CONNECTIONS FOREWORD Greg Muzzillo Founder Vera Muzzillo Chief Executive Officer Deanna Castello Chief Marketing Officer Jessica Sheneman Senior Graphic Designer Proforma Worldwide Support Center 8800 East Pleasant Valley Rd. Cleveland, Ohio 44131 1-800-573-2252 Million Dollar Club Trip April 4 – 7, 2019 Rancho Palos Verdes, CA Promotional Products Work! Week 2019 May 13 – 17, 2019 Dallas, TX Expo East 2019 June 3 – 5, 2019 Atlantic City, NJ PPAI Women's Leadership Conference 2019 June 24 – 26, 2019 New Orleans, LA Proforma Convention & Family Reunion July 21 – 24, 2019 Orlando, FL A Great Tale of Catching a Whale Vera and I are very proud of Bethany Brevard, Co-Owner of Proforma Professional Business Solutions, and Brandon Kennedy, Owner of Proforma Progressive Marketing, for working together and winning a 3-year, $4 million per year contract. As we say at Proforma, "Dream Big." Brandon and Bethany certainly proved this mantra possible! They were able to leverage a past relationship to land the appointment that hooked this whale of a contract. After a previous client switched companies, she was able to get Bethany involved in an already undergoing RFP process at her new workplace, and since the potential client was based in California, Bethany brought in Brandon to help with the deal. Knowing that they had potential for a significant sale but that the turnaround for the proposal was extremely quick, Brandon and Bethany enlisted Michelle McCafferty, Director of Business Development – Major Accounts, and the Major Accounts Team to help them prepare the paperwork and necessary information. "We could not have done it without Michelle and her team!," Brandon said. "They were amazing every step of the way – from our initial call to the paperwork, contract negotiation and the whole process. It was a total team effort!" After the initial one-hour presentation to 25 decision-makers, the Proforma team was in the final two! A site visit to the Worldwide Support Center in Cleveland, where the whole scope of Proforma's offerings and expertise was shared, won the prospect over. After three more months of negotiation, Bethany, Brandon and the client signed the $12 million contract, which still has potential for growth. The initial contract covers promotional products and apparel for a global company store, leaving printing as a way to AMP Up this deal even more! We are looking forward to their continued success with this deal and can't wait to hear more like this! If you are chasing your white whale, reach out to us. We are here to help! Dream big … Vera & Greg Imagination ! Create a world of pure with the NEW Proforma 'Anything You Can Imagine' Creativity Pages Sales Automation! Designed to position you as a creative resource, the new Proforma 'Anything You Can Imagine' Creativity Pages allows your clients to craft anything they can imagine. A perfect prospecting tool, this original, artistic and stress-reducing Sales Automation coloring book will have your recipients feeling ambitious and inspired – and they'll have you to thank! With follow-up calls from our Appointment Setting Team, the results will demonstrate the magnificence of this marketing campaign!

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