Proforma (Internal)

16 Strategic Advisors Positioning & Branding Vendor Support Earn More New Customers Sell More to Your Current Customers Team 400 Pillars Club & Million Dollar Club Positioning & Branding ProStores Show your customers how you can streamline all of their services including print, promotional products, inventory management and distribution solutions with ProStores. We combine all of our services into online company stores, customized to meet the individual needs of each client. By automating print and promotional merchandise programs, eCommerce sites provide efficient, user-friendly platforms for all users. eCommerce technology increases return on investment by streamlining the procurement process across all locations while ensuring brand integrity protection. The successful development and implementation of a comprehensive eCommerce solution can increase the overall effectiveness of your customers' online communications. Our offerings include: • Customized eCommerce solution • Dedicated customer service • Ease of program transition • Inventory tracking • Mobile marketing services • Near zero inventory distribution model • Online company store • Online forms management • Online marketing resource center • Personalized URLs and SEO • Procurement system integration • Reporting • Secure credit card process • Single sign on • User-based permissions • Web2Print programs Digital Media Selling System The Digital Media Selling System has been developed to help you acclimate to the world of Digital Media and Digital Marketing. Utilize these resources to grow your accounts by offering digital media solutions. This suite of tools will accelerate the learning curve by helping you understand the digital media landscape, uncover your prospects, customer and client's needs and locate the right solution quickly and easily. The Digital Media Selling System Includes: • Glossary of Terms • Benchmark Pricing with PLP Recommendations • Research Questionnaire • Digital Marketing Webkey DIGITAL MARKETING BENCHMARK PRICING ANIMATED PDFS ...................................................................... $165 - $360 PER LICENSE Includes virtual publications. Pricing will vary depending on the number of licenses required. Recommended Vendor(s): Vmags AUGMENTED REALITY MOBILE APPS ...........................................$13,500 - $200,000 + Live direct or indirect view of a physical, real-world environment with elements augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Recommended Vendor(s): Klokwerks CONTENT/INBOUND MARKETING SOLUTIONS .............................$3,000 - $200,000 + Prices range from: Small Business: $3k - $10k, Medium: $10k - $40K, Large: $40k - 200k+ Recommended Vendor(s): USA Web, Prototype Advertising DIGITAL PRINTING - ADVANCED ............................................................ $7,500 - $12,500 CGI Rendering for pricing includes Creative Brief, Storyboarding, Modeling, Texturing/Materials/Colors and Lighting, Rendering and Video Editing/Post Production. Recommended Vendor(s): Klokwerks DIGITAL PRINTING - WEBKEYS, VIDEO POSTCARDS ...................$1.19 - $5.20 EACH Pricing varies based on complexity of project. This is a live direct or indirect view of a physical, real-world environment with elements augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Recommended Vendor(s): Webkey, Vmags, Prototype Advertising ECOMMERCE ........................................... ,$495 - $1,495 SETUP, $75/MONTH HOSTING The trading of products or services using computer networks, such as the Internet. Electronic commerce captures payments using technology. Recommended Vendor(s): Four51, USA Web EMAIL MARKETING............................................................ $155 +/MONTH, $300 SETUP Includes managed email campaigns, setup/management, reporting/analytics, HTML templates and web forms. Recommended Vendor(s): Gotcha!, USA Web, Eintouch LIVE EVENT PRODUCTION ................................................................$10,000 - $250,000 + The ability to create events and special staging for major shows and programs. Photography and Videography Services available upon request. Recommended Vendor(s): GES, Encore LOCAL SEARCH ENGINE OPTIMIZATION (SEO) .... $149 - $300/MONTH, $200 SETUP Includes search engine optimization for local searches, including but not limited to indexing, keyword analysis and website optimization. Recommended Vendor(s): Gotcha!, USA Web, OrangeSoda MARKETING AUTOMATION................................................................$3,000 - $200,000 + Prices will vary based on number of licenses and other factors. Small Business: $3k - $10k, Medium: $10k - $40K, Large: $40k - 200k+ Recommended Vendor(s): USA Web, Prototype Advertising MOBILE APPS - BASIC ................................. $70 - $140/MONTH, $500 - $3,000 SETUP Includes basic mobile apps. Examples include Proforma Blog app, PLP Sourcing Guide app and the Proforma Events app. Recommended Vendor(s): Vmags, Gotcha!, USA Web MOBILE APPS - ADVANCED ......... $5,000 - $10,000/MONTH, $5,000 - $20,000 SETUP Includes a custom mobile application, including but not limited to multiple locations. Recommended Vendor(s): Gotcha!, USA Web PAY PER CLICK (PPC) ..................................................................................$500 - $5,000 + A business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks ad. Recommended Vendor(s): Gotcha!, USA Web, OrangeSoda SEARCH ENGINE OPTIMIZATION (SEO) .................................. $1,300 - $2,500/MONTH Includes national/global optimization. Recommended Vendor(s): USA Web, OrangeSoda, Prototype Advertising SMS/MOBILE MESSAGING ...........$1,200 - $2,500, 6 OR 12 MONTH SUBSCRIPTION Includes setup, management and analytics. Recommended Vendor(s): Gotcha! SOCIAL MEDIA MANAGEMENT - BASIC ........................................ $49 - $600/MONTH Includes basic setup, strategy and analytics features. Recommended Vendor(s): OrangeSoda SOCIAL MEDIA MANAGEMENT - ADVANCED .......................... $600 - $5,000/MONTH Includes basic setup, strategy, monitoring and robust analytics features. Recommended Vendor(s): OrangeSoda VIDEO BASIC ................................................................................................... $250 - $2,950 Includes animated slideshows and digital spokesperson videos. Recommended Vendor(s): OrangeSoda, Vmags, ScreamingBob, Lightforge Studios, Brainwave Productions, Rare MEDIUM Well Done, Inc. VIDEO - ADVANCED .............................................................................$3,000 - $100,000 + Includes :30 and :60 spots, Digital Animation and 3D Animation. Production costs included. Recommended Vendor(s): MagnetVideo, Prototype Advertising, Klokwerks, ScreamingBob, Lightforge Studios, Brainwave Productions WEBSITES - BASIC......................................................................................... $250 - $3,000 Includes single page sites and landing pages. Varies by complexity, video incorporation, design, number of pages, eCommerce or other functionality per client needs. Recommended Vendor(s): OrangeSoda, USA Web, Gotcha!, MagnetVideo WEBSITES - ADVANCED .....................................................................$4,000 - $100,000 + Varies by complexity, video incorporation, design, number of pages, eCommerce or other functionality per client needs. Recommended Vendor(s): Prototype Advertising, USA Web, Netmasons, Gotcha! **PRICES LISTED ARE ESTIMATIONS BASED ON RESEARCH AND SALES RECORDS PROVIDED FROM PROFORMA'S VENDOR PARTNERS. THIS IS A NOT A COMPREHENSIVE LIST AND SHOULD NOT BE USED FOR QUOTING PURPOSES OR SHOWN TO POTENTIAL CLIENTS. , 2014 © DIGITAL MARKETING GLOSSARY OF TERMS Animated PDF (Web) An interactive PDF file that features moving images like a catalog that simulates turning pages. Animated Video (Video) Video utilizing computer generated or hand drawn graphics. Augmented Reality (Mobile, Web) Technology that superimposes a computer generated image on a user's view of a real image in real time. Autoresponder (Email) A program that automatically generates a response to all messages sent to a particular email address. Banner Ads (Mobile, Social, Web) Banner ads are image-based rather than text- based and are a popular form of paid website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to an advertiser's website. Basic Social Setup (Social) Creation of social media pages including Facebook, Twitter, LinkedIn, Google+ and Pinterest. Blog (Social, Web) An online journal where people record their opinions, links to other sites, etc., often on a regular basis. Computer Generated Imagery (CGI) (Video) The application of computer graphics to create or contribute to images in printed media, television commercials, videos, etc. Content Management System (CMS) (Web) A computer application that allows publishing, editing, organizing and deleting content, as well as maintenance from a single source. Content Marketing (Email, Mobile, Social, Web) The creation and distribution of valuable, relevant and consistent content to attract and acquire a clearly defined audience – often with the objective of driving profitable customer action. eCommerce/Online Stores (eCommerce) A website where customers can purchase a company's products/services. Email Marketing (Email) A commercial message (or series of messages) that is sent to a group of people using email. Geo-Fencing (Mobile, Web) Geographically based Wi-Fi/mobile hotspots that automatically send content to people's mobile devices when they get within a specific range of the hotspot. Inbound Marketing (Mobile, Social, Web) Marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. It earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. Keyword Analysis (SEO) A part of Search Engine Optimization where search history is analyzed to determine keywords that will better improve a website's position on search engines like Google. Landing Page/Squeeze Page/Opt-In Page (Web) The page a user is taken to upon clicking an online advertisement; it is often a page with an immediate call to action i.e. make a purchase, opt-in for company emails. Live Capture Video (Video) Video shot live/in-person in real time. Live Event Production (Video) A piece of marketing collateral filmed live, in-person, on a production set. Local SEO (SEO) This Search Engine Optimization is specifically focused on using your geographical information to improve your positioning on online searches done physically near your business. Marketing Automation (Email, Mobile, Social, Web) An automated program created to streamline sales and marketing initiatives by replacing high-touch, repetitive manual processes with automated solutions. Mobile App / Smartphone App (Mobile) A downloadable program for use on a mobile device. Mobile Marketing (Mobile) The communication and engagement with an audience through mobile devices. Mobile Optimized (Mobile) A website that has been designed and formatted to read and navigate easily on the small screens of mobile devices. Mobile Website (Mobile) The version of a website that can be viewed through any mobile device. Motion Graphics (Video) Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Online Business Directories (Web) A website containing information which lists all businesses within various categories which can include business, location, activity or size. Pay Per Click Advertising (PPC) (Web) A type of online advertising, usually a banner or button to take you to a landing page. i.e. Google & Facebook advertiser is bidding on keywords - only charged when someone clicks on ad. Photography Services (Video) A piece of marketing collateral in the form of a picture including images of products. QR Code (Mobile) A machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone. Responsive Design (Mobile, Web) The process of crafting websites to provide a simple viewing experience - easy reading and navigation with a minimum of resizing, panning and scrolling - across a wide range of devices. Search Engine Marketing (SEM) (SEO) A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. Search Engine Optimization (SEO) (SEO) The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Short Message Service (SMS) Marketing (Mobile) The use of text messaging on mobile devices to communicate brief marketing messages. Slideshow Video (Video) Video containing a slideshow with voiceover. Social Media Marketing (SMM) (Web) Refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Videography Services (Video) A piece of marketing collateral in the form of a video, including live capture, animation and slideshow video. Web Design (Web) The process including the creation of content, layout and general functionality on the front-end of a website. Web Development (Web) The process of working on the back-end of the website including the programming and interactions on the pages. Web Hosting (Web) The activity or business of providing storage space and access for websites. Webkeys (Web) A device fashioned much the same way as a USB flash drive and can be inserted into a computer with the appropriate drive. The Webkey is pre-loaded with the web page for the company to take the user directly to the company's website. **THIS IS A NOT A COMPREHENSIVE LIST AND IS NOT INTENDED FOR USE BY POTENTIAL CLIENTS. , 2014 © RESEARCH QUESTIONNAIRE CLIENT NAME _______________________________________ INTEGRATED DIGITAL MEDIA SOLUTIONS Proforma iNET The Proforma iNET, or intranet, is a 24/7 resource available to all Proforma Owners and Sales Reps at www.ProformaiNET.com. Browse information by department or use the handy search feature to quickly find answers to your questions. Owners and Sales Reps can download various tools to help source Vendors, create a proposal or see how sales compare to other Owners and Sales Reps in the Proforma Network. A "Sales Professional" login can even be provided to CSRs and Sales Teams so they can use the iNET without access to financial information. Be sure to tap into the resources available under the "Continuing Education - Success University" section of the iNET. Here you will find all the presentations from New Owner Orientation Week for your reference once you are back in the office. From operational procedures and financial updates to information on the newest marketing campaigns and training videos, the Proforma iNET has it all. Always available at www.ProformaiNET.com

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