Retail Observer

November 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2019 18 slightly distressed finishes capture the zeitgeist of today's industrial design ethos, while an array of customization options allow designers and homeowners alike to create a personalized expression of industrial style in the bath. "Steampunk Bay is like a vintage industrial faucet that microdosed on psychedelics. With its wheel assist handles and industrial-age precision markings, Jules Verne would want it in his own bath if he were alive," says Noah Taft, California Faucets senior vice president of marketing and sales. The sturdy yet elegant series offers a choice between single- hole or widespread faucet, wall- or deck-mounting, and curved high-arc spout or slightly square low-spout design. Three handle options including a Wheel Handle design reminiscent of antique gears, a trapezoidal Lever Handle and a triangular Blade Handle inspire further customization. To accentuate the industrial look throughout the bath, the series includes Roman tub sets, bidet sets, towel bars in three sizes (9", 18", and 24"), robe hooks, and toilet paper holder. Plus the series' shower trim is based on an actual 1920s-era steam valve gauge with steel dial and vintage markings and typeface. Like all California Faucets quality fittings, the Steampunk Bay Series products are made of solid brass and are available in more than 30 artisan finishes including 15 PVD (Physical Vapor Deposition) finishes which are guaranteed not to tarnish for the life of the faucet. List pricing for the Steampunk Bay Series ranges from $849 for the Single-Hole Low-Spout Lavatory Faucet with Blade Handle in Polished Chrome to $2,072 for the Widespread High-Spout design with Wheel Handles in Premium Finishes such as Lifetime Satin Gold. Visit for more information about California Faucets. FORZA INTRODUCES THE INDUSTRY'S ONLY CONTINUOUS GRATE SYSTEM WITH INTEGRATED BULLNOSE Infinito grate system offers largest edge-to- edge cast iron cooking surface Forza, Italian manufacturer of ultra-premium pro-style cooking appliances, introduces its exclusive Infinito ™ Grate System – the industry's only continuous grate system with integrated bullnose. The Infinito Grate System is featured on Forza's Pro-Style Gas Range and utilizes edge-to-edge cast iron grates to deliver the largest uninterrupted, usable grate surface with an integrated bullnose on the market. "When we were designing our ranges, we noticed that most cooktops have frames around the edge and bullnoses on the front, so they are not using all the available space," said Marco Guerzoni, Forza director of marketing and product development. "We designed our Infinito ™ edge-to-edge grate system for home chefs to have the option of using the entire surface of the cooktop for higher cooking capacity and an enhanced overall experience." Standard bullnoses often frame the front of ovens in porcelain or stainless steel and are not flush with the grates, detracting from cooking capacity. Forza's cast iron integrated bullnose is designed to be incorporated into the grate system, further extending the usable surface area for maximum space efficiency, while eliminating scratching that occurs with unintegrated bullnoses. With its flush edge-to-edge surface, Infinito Grate System increases the number of pots and pans that can be in use at one time. In addition to Infinito's expansive cooking area, Forza ranges feature high-power, dual-flame, full-brass burners for superior heat retention. For precise simmer-to-sear heat control, ranges have three 20,000 BTU dual-flame sealed burners and three 12,000 BTU single burners in their 36-inch model, and the 30-inch range offers two of each burner. I N D U S T R Y [ N E W S ]

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