NOVEMBER 2019 RETAILOBSERVER.COM
9
IFA 2019 TAKES VISITORS TO
THE EDGE OF
INNOVATION
with Voice, Artificial Intelligence and 5G
R E C O R D N U M B E R O F E X H I B I T O R S , N E W P R O D U C T S A N D I N T E R N AT I O N A L
T R A D E V I S I T O R S • H U G E M E D I A I N T E R E S T F R O M J O U R N A L I S T S C O V E R I N G
1 6 0 C O U N T R I E S • I F A K E Y N O T E S O U T L I N E T H E F U T U R E O F 5 G , S T R E A M I N G
M E D I A A N D S U S TA I N A B I L I T Y • P A C K E D I F A N E X T W I T H J A P A N A S F I R S T
G L O B A L I N N O V AT I O N PA R T N E R • S H I F T E X P L O R E S T H E F U T U R E O F M O B I L I T Y
W I T H A X A , B M W , D A I M L E R , F O R D , F U J I T S U , V W • I F A G L O B A L M A R K E T S
S T R E N G T H E N S I T S P O S I T I O N A S E U R O P E ' S L A R G E S T S O U R C I N G S H O W
I
FA Berlin has turned out to be another huge
success story, with nearly 2,000 exhibitors,
245,000 visitors, and a new all-time high for
international attendance, with more than 50 percent
of trade visitors coming from abroad. Three big
technology trends dominated IFA across both
consumer electronics and home appliances: voice,
artificial intelligence and connectivity, especially
given the rapid roll-out of high-speed, high-band-
width 5G mobile networks.
Two IFA keynotes – by Huawei CEO Richard Yu
and Qualcomm President Cristiano Amon –
focused on how 5G connectivity can push the
power of artificial intelligence to the very edge of
computing – in the devices, into vehicles and into
industrial applications.
