Retail Observer

RETAILOBSERVER.COM NOVEMBER 2019 10 Anthony Wood, the CEO of Roku – which powers one third of all set-top boxes in the United States – used his keynote to outline his vision of how online streaming will dominate the TV experience, and announced his company's expansion to the UK, with plans to move to other European countries as well. Hakan Bulgurlu, the CEO of Arçelik, dedicated his keynote to demanding industry action against climate change and plastic waste. IFA's innovation hub – IFA NEXT – also set new records with more start-ups and innovation leaders than ever spread across two halls, alongside research institutes from countries like Germany, Japan and Korea. This year, IFA NEXT hosted Japan as its first Global Innovation Partner country; the Japan pavilion was showcasing the newest ideas and innovations for how machines and humans can interact. Keita Nishiyama, director general of commerce and Information Policy Bureau, Ministry of Economy, Trade and Industry says, "We hope that Japan's Interface with Consideration and Sensibility has inspired IFA visitors to embrace the future and continue on the path of innovation. As the first partner country of IFA NEXT – we look forward to staying in touch with you. Please follow us as Ninja does!" Once again, IFA Berlin lived up to its reputation as the world's most important trade show for consumer electronics and home appliance. "As an important driving force for trade and industry and the world's most important platform for consumer electronics and home appliances, IFA 2019 met the high expectations. With its large number of innovations, it has a positive influence on the mood in the international markets. With an unexpectedly stable high order volume in regard to the current market situation, the foundation was laid for a successful year-end business," explains Hans-Joachim Kamp, chairman of the supervisory board of IFA organizer gfu Consumer & Home Electronics. "We are satisfied with the results of IFA 2019. Accordingly, the household appliance industry is optimistic about the future. This year too, IFA has strengthened its position as the world's most significant trade show for home appliances and made a positive contribution to the market development," states Dr. Reinhard Zinkann, chairman of the ZVEI. The CEO of Messe Berlin, Dr. Christian Göke said IFA had once again shown the "power of co-innovation, where inventors in different sectors and industries inspire each other." He warned that trade wars, trade barriers and political barriers would harm consumers not just by making products more expensive, but by slowing down innovation itself. Picking up a theme developed in one of IFA's most famous keynotes, by Albert Einstein in 1930, Dr. Göke said that in today's day and age Einstein would probably "call on the best and the brightest minds in the world, whoever they are, and wherever they live, whichever country they call their home, to pool their knowledge and co-innovate to create a better world." IFA Executive Director Jens Heithecker was hugely impressed by the level of innovation: "As the number of exhibitors has grown, so did the quality and quantity of innovations as well as the number of product premieres that were shown here in Berlin for the first time." IFA 2019 THE EDGE OF INNOVATION

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