RETAILOBSERVER.COM NOVEMBER 2019
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Attendance by global media has gone up yet again with journalists
coming to Berlin working for media organizations covering 160
countries around the world. This shows how important IFA is in the
calendar for technology and lifestyle journalists. This year IFA
attracted some 2,800 international journalists from around the world.
Among the broadcasters reporting from IFA Berlin were Al Jazeera
from the Arab Emirates, NDTV from India, Nine Network from
Australia, the BBC from the United Kingdom, IBA International from
Israel, TEKNAVI from Finland, CNBC from the USA, CGTN / CCTV,
Global Times as well as the Phoenix Group from China. From France
teams from Eurosport, 01net TV, LCI, BFM TV, OUATCH.tv, France
24 and ES 1 reported on the latest IFA news. News agencies such as
AP and Reuters were represented, alongside public broadcasters
working through the EBU and private broadcasters cooperating
through ENEX.
SHIFT – FUTURE OF MOBILITY
SHIFT, the two-day convention on how new technologies are
shaping the Future of Mobility, has grown strongly compared to the
previous year; among the speakers were top executives from industry
giants such as AXA insurance, BMW, Daimler/Smart, Ford, Fujitsu,
and Volkswagen, start-ups like 2Getthere, Iomob, LISNR, Trafi, Vive
La Car, what3words and Wundermobility, and mobility pioneers like
Zipcar Founder Robin Chase, the former CTO of Barcelona Francesca
Bria, former Tata Motors CEO Venkat Sumantran, and a very unusual
automotive consultant, Jay Ward, the creative director of the Cars
Franchise at Pixar Animation Studios.
IFA GLOBAL MARKETS
IFA Global Markets, exclusively accessible to trade visitors,
suppliers, manufacturers and OEMs / ODMs, established itself as a
significant part of IFA.
Dirk Koslowski, IFA Director, states: "IFA Global Markets has been
growing continuously for four years now. It is thus the leading platform
in Europe for the supplier industry and has firmly established its
position as the largest sourcing show in Europe."
Covering 20,000 square meters, the B2B marketplace IFA Global
Markets was once again fully booked.
IFA GLOBAL EVENTS – SAVE THE DATES
CE China 2019: September 19–21, Guangzhou, China
CE Week 2020 : June 1–11, New York, USA
IFA Global Press Conference 2020 : April 2–5, Cyprus
IFA 2020 : September 4–9
September 2, IFA Opening Press Conference, 1 p.m.
September 2–3, IFA Media Days
September 6–9, IFA Global Markets
IFA 2019 THE EDGE OF INNOVATION
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