RETAILOBSERVER.COM NOVEMBER 2019
16
CAFÉ UNVEILS THE FIRST LINE OF
GLASS FINISH APPLIANCES IN ITS CLASS
Modern glass collection blends contemporary
style with cooking performance
CAFÉ debuted its Modern Glass Collection of appliances
that feature unique glass fronts with richly lustered platinum
underneath, pocket handles and stainless-steel accents.
The first-of-its-kind finish breaks the traditional mold by
disrupting the sea of stainless appliance offerings and
embracing a shift toward urban design.
Following last year's launch of a customizable professional
collection of matte finishes, the CAFÉ Modern Glass
Collection is the latest line from the brand that allows
consumers to choose distinct appliances to match their
style and tastes.
"The Modern Glass Collection is inspired by the 33% of
our target audience who lean toward a contemporary design
style – from simple, clean lines to slab countertops to
handleless cabinets," said Wayne Davis, senior brand
director. "We created this collection to fill a gap in the
modern design craze by offering consumers appliances to
both highlight their style and blend into their existing décor."
The launch includes a new product – the Four-Door
Refrigerator, which boasts copper trim detailing and an LED
wall that emits beautiful, soft lighting, illuminating food in the
back of the refrigerator to reduce waste.
"In addition to design, the refrigerator also offers best-in-
class performance features, including the adjustable
temperature drawer with five refrigeration settings, including
soft freeze, and a humidity control system with two distinct
bins that provide the right conditions for leafy green
vegetables and fruits," said Tim Ellis, senior merchandising
manager for refrigeration.
The refrigerator also features hands-free autofill that uses
sensor technology to fill containers with fresh, filtered water,
an intuitive control panel with a touch screen, and a flatbread
freezer tray for gourmet pizzas and flatbreads.
NOVEMBER
I N D U S T RY [ N E W S ]
