Retail Observer

RETAILOBSERVER.COM NOVEMBER 2019 20 With up to 6 cubic feet of usable oven space and the capability to fit commercial-sized cooking trays, both the 36- and 30-inch models feature the industry's widest oven cavity. Forza's proprietary MassimoBlu ™ Double Broiler outperforms traditional infrared broilers with its powerful 18,000 BTU blue flame that evenly distributes heat for maximum convection performance and consistent results. Please visit www.forzacucina.com for more information about Forza products. THE FUTURE OF BLACK STAINLESS IS HERE Are you looking to create a high-end kitchen space with bold colors and versatility? Faber now offers three hood styles in black stainless steel. The available hoods are Stilo, Tender and Cristal. All models are uniquely different in function and appearance, so you are guaranteed to find a product that fits your special kitchen wants and needs. If you are unsure whether you want to switch over to the dark side, here are some factors to consider. Faber's stainless steel is described as a unique black-graphite tone that creates a feeling of grace and elegance. Darker appliances tend to stand out and pair well with a number of different color palettes, making your kitchen trendy and unique. Natural light bounces off of this material making the kitchen look larger and more inviting. Another great benefit of our black stainless is that the darker shade hides rust and corrosion longer. This helps customers to less often purchase a hood for appearance reasons only. Our product also guards against smudging and fingerprints, making this hood ideal for family homes or frequent cooking. Faber believes that black stainless will become even more popular in years to come. The consumer wants a product that is easy to maintain while adding class to their home. Black stainless is great option to satisfy a variety of needs. Visit www.faberspa.com for more information. TWIN STAR HOME LAUNCHES COMPREHENSIVE RETAILER SUPPORT INITIATIVE The new elevate program includes everything from training videos to social media content Twin Star Home, the market leader in electric fireplaces and a premier designer and manufacturer of home furnishings, is breaking new ground in retail customer support. The company recently introduced Elevate, a comprehensive marketing program designed to enhance and boost the marketing efforts of Twin Star Home's retail partners through sales training videos, branded digital and online content, visual merchandising tools, and advertising support. Twin Star Home, already an innovator in marrying technology with design-rich home furnishings, is extending innovation into their integrated approach to marketing. "We invested a lot of time understanding the needs of our retail partners so we can provide a more effective way to educate them about our products and provide the right marketing tools and content to help them engage and ultimately convert consumers and drive sales. One thing we learned early on in our research is that a one-size-fits-all approach won't suffice because the dealers all operate differently," said Lisa Cody, Twin Star Home's vice president of marketing. "Our goal was to develop a program that offers our retail partners flexibility and options they can tap into throughout the process to help them close deals." The Elevate program, which can be customized to fit a particular retail partner's needs, includes brochures, catalogs, POP and videos highlighting key features of Twin Star Home products. With more and more consumers doing their research online, Elevate delivers the right digital assets to optimize the customers' websites to excite and educate consumers before they even walk into the showroom. As part of the program, Elevate provides insights about consumers' online searches to help retailers place targeted information on their websites, social media, and in their advertising. Twin Star Home is known for its commitment to consumer I N D U S T R Y [ N E W S ]

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