DECEMBER 2019 RETAILOBSERVER.COM
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Launched in 2013, the annual WestEdge Design Fair has
experienced steady growth since its inaugural year, including a
65% increase in exhibitors and a nearly 150% rise in attendance.
The 2019 edition presented more than 30 new exhibitors,
highlighted by brands such as Flavor Paper, Avram Rusu, Ricca
Design, Matt Castilleja, Zahner, Baker Hesseldenz Studio,
Porcelanosa, Smeg USA, Fantini USA and Effegibi, among others.
"This year's diversity of expanded participants resulted in
overwhelmingly positive reviews from our audience. Domestic and
international manufacturers across all categories including
furniture, lighting, wellness, kitchen + bath and more put on their
best show yet, and it's clear that WestEdge continues to present a
compelling experience for both members of the trade and targeted
consumers who are interested in the most innovative, quality
resources from around the globe," says Co-Founder Troy Hanson.
HIGHLIGHTS FROM THE 2019 WESTEDGE DESIGN FAIR
• OPENING NIGHT PARTY PRESENTED BY PACIFIC SALES
KITCHEN & HOME
This year's Opening Night Party featured an auction benefitting
A Sense of Home. Sponsored in part by Bauhaus Built, Corian,
Hangar 1 Vodka, Lamps Plus and Woodford Reserve, the
festive evening included cocktails, fine food, entertainment and
the chance to shop hundreds of design products before the
weekend crowds.
• SIGNATURE KITCHEN SUITE CULINARY PAVILION
WestEdge continued to highlight culinary programming by
hosting chef and mixologist demonstrations and tastings in an
official Signature Kitchen Suite Culinary Pavilion in partnership