Retail Observer

December 2019

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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DECEMBER 2019 RETAILOBSERVER.COM 11 Launched in 2013, the annual WestEdge Design Fair has experienced steady growth since its inaugural year, including a 65% increase in exhibitors and a nearly 150% rise in attendance. The 2019 edition presented more than 30 new exhibitors, highlighted by brands such as Flavor Paper, Avram Rusu, Ricca Design, Matt Castilleja, Zahner, Baker Hesseldenz Studio, Porcelanosa, Smeg USA, Fantini USA and Effegibi, among others. "This year's diversity of expanded participants resulted in overwhelmingly positive reviews from our audience. Domestic and international manufacturers across all categories including furniture, lighting, wellness, kitchen + bath and more put on their best show yet, and it's clear that WestEdge continues to present a compelling experience for both members of the trade and targeted consumers who are interested in the most innovative, quality resources from around the globe," says Co-Founder Troy Hanson. HIGHLIGHTS FROM THE 2019 WESTEDGE DESIGN FAIR • OPENING NIGHT PARTY PRESENTED BY PACIFIC SALES KITCHEN & HOME This year's Opening Night Party featured an auction benefitting A Sense of Home. Sponsored in part by Bauhaus Built, Corian, Hangar 1 Vodka, Lamps Plus and Woodford Reserve, the festive evening included cocktails, fine food, entertainment and the chance to shop hundreds of design products before the weekend crowds. • SIGNATURE KITCHEN SUITE CULINARY PAVILION WestEdge continued to highlight culinary programming by hosting chef and mixologist demonstrations and tastings in an official Signature Kitchen Suite Culinary Pavilion in partnership

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