RETAILOBSERVER.COM DECEMBER 2019
16
PLUM INTRODUCES FIRST SUPER-
AUTOMATIC WINE APPLIANCE AT
KBIS 2020
In-home wine appliance puts any two standard
wine bottles on tap, serving each glass,
preserved and chilled, at the touch of a button
Plum, a new company transforming how wine is enjoyed with
the first ever super-automatic wine appliance, introduces its
flagship product that enables a premium wine-by-the-glass
experience, just as the winemaker intended. A sophisticated
marriage of haute technology and elegant design, Plum
automatically identifies the wine, individually chills each bottle,
and preserves the wine so it can be enjoyed one glass at a time.
Plum's molded, brushed stainless steel shell curves around
the device, providing a sophisticated aesthetic that is at home in
kitchens, living rooms and wet bars. Inside, Plum holds two
standard 750ml bottles with any closure – natural cork, artificial
cork, engineered cork, and even metal screw caps. Plum
preserves each wine for up to 90 days without removing the
cork, and serves each wine at the perfect temperature for that
varietal, transforming wine lovers' enjoyment from by-the-bottle to
by-the-glass.
Plum is perhaps the most sophisticated household appliance
ever made. Each wine bottle is automatically identified by an
integrated computer and cameras, and the labels appear on a
full-color seven-inch touchscreen that allows users to enjoy a
taste or a glass of either wine at a touch.
Plum is ideal for singles, households divided between red and
white, foodies who appreciate food and wine pairings, hosts who
frequently entertain, and for those who just want to enjoy a
special bottle – one glass at a time.
"Wine has not kept up with our lifestyles. Most of us want to
enjoy a glass of wine after work, pair a glass of wine with food, or
be a great host and offer guests an option of red or white," said
David Koretz, Founder & CEO, Plum. "Too often I found myself
not finishing a bottle and pouring oxidized wine down the drain,
or not opening the bottle at all because I didn't want to waste it.
So I created Plum to enable wine lovers to enjoy the perfect
glass of wine. Their wine collection, on their terms."
World-renowned winemaker Mark Aubert, Proprietor at Aubert
DECEMBER
I N D U S T RY [ N E W S ]
