Machinery Lubrication

Machinery Lubrication Nov-Dec 2019

Machinery Lubrication magazine published by Noria Corporation

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- ANDY RANKIN MICHELIN consulting engineer Heinz Bloch, and "How to Get Lubricant Selection Right Every Time" by Noria's Bennett Fitch. With great turnouts at all four workshops, attendees walked away with new tips and techniques to elevate their skills. "The knowledge I've gained through the sessions has been tremendous," said first- time attendee Andy Rankin, lubrication specialist at Michelin. "I'm new to my role, and the fact that this conference is specif- ically tuned into lubrication, it was an easy sell to come. If I had advice for someone new in their role, like me, the benefit of coming to this conference is that it's so fo- cused, specific and relatable in one place, amongst your peers." Monday evening ended on a high note as attendees got their first glimpse of the exhibit hall during the meet-and-greet reception. The intimate setting gave the record-breaking 47 exhibitors the oppor- tunity to introduce attendees not only to their companies but also to their latest technologies and services. "We had a good experience last year and could see that it would grow, so we came again," said Aaron Pope, factory representative at Schaeffer 's Specialized Lubricants. "Last year was positive, and this year has been too. We've made several contacts and gotten several new leads for new customers." "This year over last year, there has defi- nitely been more traffic and more quali- fied leads," said Duke Cooper, operations manager of Hydrocarbon Filtration. "We've met a lot of colleagues within the industry, so for us, we need to do this (conference) every year." Echoing their thoughts was Bernie Hall, general manager at Checkfluid. "This conference, because of the position- ing, is a very vibrant part of the economy," he said. "We felt it should be a good show, and it has been. A lot of existing custom- ers have come by to discuss additional needs and also reconnect, and we've had a number of different new customers and potential new customers." In addition to returning exhibitors, Machinery Lubrication 2019 had several new exhibitors, such as Lucas Oil Products. "We are breaking into the industrial market, and when I looked up industrial shows, this was the first one that popped up," said Ed- die Fischle, national accounts manager at Lucas Oil Products. "It's been a great show. We've had lots of traffic that has come through, and it has all been solid leads. We're coming to Galveston next year." Another first-time exhibitor was Texas Pride Fuels. "There's been a lot of syner- gies with people visiting as both guests and exhibitors," said Mike Kolek, lubricant division manager. "I also brought my team to attend sessions and push a lot of knowledge to them." Machinery Lubrication 2019 officially began on Tuesday, Nov. 5, with the opening keynote emceed by Cash. After welcom- ing everyone, Cash thanked the audience for attending the second-annual event, remarking on how successful the inaugural event was and how Machinery Lubrication 2019 continues to be a global gathering of people driving change in the lubrication and oil analysis industry. Next on the agenda was recognition of the event's sponsors: Bureau Veritas (oil anal- ysis lab tour), Hilco (Wi-Fi internet), Hy-Pro Filtration (meet-and-greet reception), Luneta (networking reception), Noria (app), Royal Purple (breakfasts and lunches) and TTI (registration). The event then shifted into the keynote address by Lance Allred, TEDx star, author and first deaf NBA player. Born with 80 percent hearing loss from rH complications at birth, Allred gave an inspirational presentation titled "Lions and Leaders: The Principles of Per- severance," in which he revealed the five key principles that enabled him to achieve what many thought to be an unattainable goal. THE KNOWLEDGE I'VE GAINED THROUGH THE SESSIONS HAS BEEN TREMENDOUS." " ML www . | November - December 2019 | 29

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