Retail Observer

January 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

Issue link:

Contents of this Issue


Page 17 of 67

RETAILOBSERVER.COM JANUARY 2020 18 FORZA ANNOUNCES WARM COLOR PALETTE FOR ITS PRO-STYLE GAS RANGES Three new color options available for 30-inch and 36-inch models Forza, Italian manufacturer of ultra-premium pro-style cooking appliances, introduces three bold color options for its pro-style gas ranges: Radicale Red, Ardente Orange and Ribelle Yellow. Forza's radical Italian design and race car-inspired lines are enhanced even further through the introduction of its new warm color palette, which allows home chefs to express creativity through their cuisine and kitchen design. "Our warm color palette reflects Forza's distinctive identity – dynamic yet classic, evoking the undiluted boldness of race car designs and colors," said Marco Guerzoni, Forza director of marketing and product development. "By offering these bold hues, our ranges provide exceptional functionality and add an elevated aesthetic to any kitchen." The expected power and performance of Forza's Pro-Style gas ranges remain unaltered as its new warm color palette expands kitchen design options. Forza ranges feature the proprietary MassimoBlu™ Double Broiler, which outperforms traditional infrared broilers with a powerful 18,000 BTU blue flame that evenly distributes heat for maximum convection performance and consistent results. Both the 36- and 30-inch models feature the industry's widest oven cavity at their respective sizes, with up to 6 cubic feet of usable oven space to fit commercial-sized cooking trays. Ranges include a fully extendable, telescopic glide rack to easily slide dishes in and out (ideal for roasting heavy items), a convenient soft-closing door system, and double halogen lamps for enhanced viewing through its uniquely shaped oven window. The exclusive Infinito™ Grate System utilizes edge-to-edge cast iron grates and integrated bullnose to deliver the largest continuous, usable cooking surface on the market. For precise simmer-to-sear heat control, the 36-inch model features three 20,000 BTU dual-flame sealed burners and three 12,000 BTU single burners, whereas the 30-inch range offers two burners of each. For more information about Forza appliances and its new color options, visit MIDDLEBY ACQUIRES BRAVA HOME INC. The Middleby Corporation announced the acquisition of Brava Home Inc. The Redwood City, Calif.-based company is well-known for its advanced residential cooking technology paired with a chef- powered service. Brava offers proprietary cooking-by-light technology which provides users a fast, flexible space-saving and eco-friendly appliance for their kitchen counter. The patented light technology cooks food up to four times faster, requires no preheat and allows the preparation of multiple products in the same oven cavity for significant time savings and convenience. Additionally, the Brava technology allows for an intuitive, recipe-driven and chef-supported control that simplifies the cooking experience and ensures the perfect end product for even the least experienced users. "We are excited about the growth potential of Brava as consumers discover the benefits of light-cooking technology. The cloud-based smart-control on the Brava oven resonates with customers of all ages due to its simplicity and ability to turn any user into a chef," said Middleby CEO Tim FitzGerald. "As Middleby continues to focus on the most progressive technologies, we are addressing a growing market of consumers who are versed in technology and a digital experience. We believe Brava will bring many opportunities to both our residential and commercial businesses, as we extend the technology and capabilities to other Middleby brands." "We are excited to join forces with forward-thinking and industry- leading Middleby. Our partnership provides tremendous opportunity for us to evolve our cooking solutions, delight our customers and accelerate our reach. We further look forward to collaborating and innovating with the strong portfolio of existing Middleby brands," said John Pleasants, CEO of Brava. For more information about Middleby and the company's brands, please visit Visit for more information on Brava. I N D U S T R Y [ N E W S ]

Articles in this issue

Links on this page

Archives of this issue

view archives of Retail Observer - January 2020