RETAILOBSERVER.COM JANUARY 2020
26
TRUE RESIDENTIAL ADDS 30" GLASS
DOOR BEVERAGE CENTER COLUMNS
TO ITS EXTENSIVE ARRAY OF FULL-
SIZED REFRIGERATION SOLUTIONS
True Residential, a luxury home refrigeration brand with
commercial DNA, adds a stylish, solutions-based 30" Glass
Door Beverage Center Column to its extensive array of
handcrafted refrigeration options. Born out of a growing
demand for full-sized units dedicated solely to beverages,
the new introduction allows for a multitude of varying
beverage storage heights and can be paired with a 30"
freezer, a 30" wine column, or even with one of True's side-
by-sides for the ultimate in custom residential refrigeration.
True Residential Director of Sales and Marketing Steve
Proctor says, "Our innovative approach to solutions-oriented
refrigeration derives directly from listening to our clientele,
combined with an unwavering focus on introducing products
with staying power. In this case, designers and their clients
wanted a permanent place to store beverages for family
gatherings, parties, soirées and more. The new Glass Door
Beverage Center Columns offer homeowners the freedom
to design kitchens and/or entertaining vignettes that reflect
the way they live, and look the way they want. That is
complete luxury."
The new columns feature True Residential's industry-
exclusive, antibacterial 300-series stainless steel both
inside and out. With the brand's ramp-up showcase interior
LED lighting illuminating the interior, the Glass Door
Beverage Center Columns offer a literal look inside for true
high-end appliance design. In addition, the intuitive True
Precision Control and readout provides digital accuracy
and easy operation. Composed of electro-polished stainless
steel, the wire shelving allows for seamless access to
beverages from front to back. In addition, two PVC vinyl-
coated wine shelves allow for less movement and increased
stability of wine bottle storage. The units are also equipped
with an extra-tall wire basket that allows for upright bottle
storage – a cross-support/matrix system allows for bottle
immovability when sliding the basket out. The columns are
available in the brand's Build Your True Collection of unique
custom finishes and hardware options for the utmost in
design flexibility.
Please visit true-residential.com for more information
about True
®
Residential.
I N D U S T R Y [ N E W S ]
RO RO
