RETAILOBSERVER.COM FEBRUARY 2020
26
SAMSUNG UNVEILS NEW CATEGORY OF
INNOVATIVE LIFESTYLE HOME APPLIANCES AT
CES 2020
Modular home appliances with new technology, thoughtful
design and connectivity can be customized to fit the needs
of any modern home.
Samsung Electronics Co., Ltd. continued to set the standard for the modern
home with a full range of award-winning innovations at CES 2020. These new
smart appliances reinvent daily tasks, empowering people to spend their time
focusing on the things they love, with the people they love, in a space they love.
"At Samsung, our goal is to develop home appliances designed for the way we
live now – appliances that blend modern design with innovative new technologies,"
said Harry Choi, senior vice president, Digital Appliance Design Team & Lifestyle
Labs, Samsung Electronics. "With these products, that's exactly what we're
giving our consumers—the ability to choose from several home appliances that
make their home lives more convenient, more connected and more meaningful."
Samsung's expanded offerings reflect the new ways we're living our lives at
home: No longer just a place to rest and relax, the home is now a gym, an office,
and a place for entertainment. Based on these changing trends, Samsung has
been driving innovative new designs and reimagining what appliances do for us
with products that are flexible, multifunctional, and set a new standard for
personal style.
MODULAR, CUSTOMIZABLE DESIGNS THAT SET NEW STANDARDS
• An innovative and beautifully designed refrigerator, the BESPOKE refrigerator
establishes a completely new category of customized home appliances.
Through the creative use of materials and colors, you can put your personal
stamp of style on your kitchen. You can even customize the functions of the
refrigerator with Flex Zone, a compartment that can be used as either a fridge
or a freezer.
• Designed for small spaces, the Portable Slim Double Induction makes it
easier to prepare meals anywhere in the kitchen – or even in another room in
the home. It powerfully and precisely cooks with two induction burners, each
with nine different power levels to suit any culinary need. The burners can
function separately for sauté pans and pots or as one unified, larger surface
when grilling or cooking with bigger cookware.
• Samsung's new Cube Refrigerator series offers three new models of small
refrigerators: Wine, Beer, and Beauty. These modular refrigerators come in a
variety of stylish colors that blend seamlessly into any décor. Their unique,
finished, stackable design means they can be placed anywhere in any room.
And that includes the bedroom – with a special cooling technology, they are
quiet enough to place comfortably in the space where you sleep.
Visit www.samsung.com/us/home-appliances for more information.
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