Issue link: https://www.e-digitaleditions.com/i/1219491
April/May/June 2020 I 65 MARKET THE INDUSTRY To draw attention to itself and its vast career paths, the ICT industry needs to sell itself and appeal to those who thrive in a fast-paced and constantly changing environ- ment. Green points out what he likes best about working in the industry. "You get to see every aspect of every cus- tomer. You get to be behind the scenes and see how every- thing's made. You get to open up the curtain if you will. If there's a new hospital going up and you get to be a part of that, you get to drive by that building for years and you have the satisfaction of knowing you worked on that project." Hay adds, "There's a dynamic nature to what we do. It's always changing and we're always learning. Just when we think we've got it figured out, tomorrow comes, and here's a new curve ball and we're going to be just as busy as or busier than we thought we'd be. I've been doing it for 28 years and it's changed just about every year. Speeds change, technologies change, components change, and practices change. Then just when you think you've got it all done, everybody wants to upgrade again and you rinse and repeat." Freiboth explains, "We're change junk- ies and we enjoy challenges. A lot of our best technicians in the field are 'employee-owners' who are motivated to tackle new things that'll give ICT an edge." who are at cross-roads in their lives (i.e., people perhaps making minimum wage and who do not want to be working where they are). Some experts encourage com- panies to get in front of those people and give them an option for a career where they can support a family and gain job satisfaction. Some companies market their open positions in unique places like maternity wards, noting that no one is quite as motivated to improve their employment status as fathers and mothers with one more mouth to feed. CC&N looks for individuals with basic skills and is willing to groom and train based on the needs of the company. Emilie Poehlmann, HR manager, explains, "At a basic level, we look for individuals who are reli- able, have customer service skills, a mechanical aptitude obviously, and the right pace. They need to be able to move at the pace that the other CC&N employees do." Other attributes companies with ICT-related job openings look for include: a clean driving record, the ability to work at heights, the ability to distinguish col- ors, good analytical skills, and problem solving capabili- ties. Also important are finding candidates who like tools and who function well as part of a team. So, what would an ICT marketing campaign look like? Who would ini- tiate it? How would success be mea- sured? These are questions that are hopefully being discussed electroni- cally and across boardroom tables nationally and within states and local communities with the shared goal to fill the many open ICT- related positions. GET CREATIVE WITH HIRING PRACTICES Hiring experts are encouraging com- panies to get creative with their job postings and to market jobs as aggressively and creatively as they market products and services. One suggestion is to look for individuals You know us for our hand bendable Snake Tray ® and precon gured Mega Snake ® but did you know we now off er the full line of cable trays including aluminum ladder and steel runway! Call 800-308-6788 or visit www.snaketray.com Hand Bendable Precon gured Aluminum Steel Made in the USA | Snake Tray ® products are patent protected. VISIT US AT BICSI TAMPA — BOOTH # 4 3 1 ou know us for our hand bendable Sn FOR CABLE MANAGEMENT! ICT BICSI jan-feb 2020.indd 1 ICT BICSI jan-feb 2020.indd 1 11/25/2019 4:30:15 PM 11/25/2019 4:30:15 PM