Retail Observer

RETAILOBSERVER.COM MAY 2020 26 O utdoor entertaining spaces are one of the fastest-growing areas of home improvement and investment, particularly among Generation X and Millennials. With more people choosing to stay home to entertain, particularly in the warm summer months that are almost upon us, appliance makers are shifting their focus to the growing outdoor market. "The investment that homeowners are willing to make in outdoor kitchens continues to rise, with outdoor being the biggest growth area for many appliance industries," said Heather Shannon, senior brand marketing manager at Milwaukee, WI-based Perlick Corporation. "Younger families are staying home more than older generations and want to entertain in the comfort of their own space. Therefore, they are willing to spend more to create an ideal entertainment space that fits their family's specific needs." When creating an outdoor entertaining space, personalization is key. The trend is to mirror the look and feel of the indoor kitchen, carrying it into the outdoor space. That's true for color palettes, appliances…even countertops. Homeowners want to feel that the outdoor entertaining area is an extension of the home, not a "patio." Perlick makes following the trend easy with their wide range of commercial-grade outdoor entertaining solutions. Perlick has the industry's widest selection of UL-rated outdoor refrigerators, freezers, ice makers, wine reserves and beer dispensers. Each Perlick unit is tested to 105 degrees to ensure peak performance in even the harshest environments. The unique door and drawer frame heaters prevent condensation and feature Perlick's exclusive RAPIDcool forced-air refrigeration system that pulls down product temperature twice as fast as any other brand, so your beverages get cold quicker. The Perlick system maintains temperature 70% better than other systems, ensuring your favorite beverages and foods are always at the perfect temperature to cool you. "Perlick has spent a century designing, engineering and manufacturing front-of-house wine reserves, bar equipment and refrigeration for fine bars, breweries, restaurants and large entertainment venues around the world," Shannon said. "When designing our outdoor line, we used that knowledge to ensure the family chefs, grill masters, home brewers and amateur mixologists can store their fresh ingredients and beloved beverages with the same care and precision as prized wine collections and gourmet restaurant delicacies." Go to www.perlick.com/residential for more information. M A N U F A C T U R E R [ N O T E S ] PERLICK'S OUTDOOR ENTERTAINING LINE BUILT FOR BEST-IN-CLASS BACKYARDS RO

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