Non-Traditional Tech Companies at CES
• Non-traditional companies used CES 2020 as a platform to
launch their products. Impossible Foods returned to CES
2020, debuting its Impossible Pork. John Deere was featured
in the AI & Robotics Marketplace. And other companies such
as Bell, Delta Airlines, L'Oreal NBCUniversal, and Procter &
Gamble unveiled how they're transforming their businesses
through technology.
Tech for Good
• Innovative technologies were launched at CES that will
change lives and improve our world. Digital health technologies
were a major theme, with advancements in digital therapeutics,
wearables and remote patient monitoring, as digital health
addresses real-world issues like opioid dependence, mental
illness, and chronic disease. The Health & Wellness category
saw an increase of nearly 25% with more than 135 exhibiting
companies at CES 2020, including Humetrix and InBody.
• The Smart Cities exhibit area expanded by nearly 25% over
2019, with companies and organizations including the
Department of Transportation, Hitachi and Siemens highlighting
products that will revitalize economies and help communities
survive and thrive.
• CTA also partnered with the World Bank Group at CES 2020
on a Global Tech Challenge, calling for companies around the
world to create solutions in three key areas: health, gender
inequality, and technologies that enable communities to be
resilient. The Health Tech Challenge category is accepting
applications through February 25 to connect innovators with
healthcare providers in East Africa.
Eureka Park
• CES 2020 was also the world's largest startup event, with
more than 1,200 companies from 46 countries featured within
Eureka Park offering disruptive innovations and attracting
investors and big-name brands. Technologies unveiled within
