RETAILOBSERVER.COM MAY 2020
32
580 respondents
provided full or partial feedback to nine inquiries related to how their business is
navigating the COVID-19 outbreak.
29%
of dealers have closed their
store(s), with 26% of those doing
so under government order.
39%
of dealers who remain open report
YoY comp sales for March having
increased or remained flat.
82%
of dealers who remain open report a
decrease in traffic over the past week,
with 62.6% describing the decrease as
significant.
81%
of dealers report website traffic has
increased or remained at a normal
level over the past week.
Key Findings
60%
Offer Major Appliances
24%
Offer Consumer Electronics
Categories Represented
Regarding website traffic, in the past
12.8% Traffic increase significantly,
up from just 6.4% two weeks ago.
30.9% Traffic remain the same,
contrasting with 53.9% two weeks ago.
Metrics based on 376 dealers reporting
Regarding YoY comp sales for March, dealers report experiencing:
11.9% Comp sales were flat
1.1% Comp sales growth of more than 50%
7.4% Comp sales growth of more than 21-49%
30.3% Comp sales growth of 1%-20%
25.5% Comp sales decrease of 1%-20%
16.2% Comp sales decrease of 21-49%
7.4% Comp sales decrease of more than 50%
Metrics based on 504 dealers reporting YoY comp sales
From April 2-3, Nationwide Retail Insights conducted a quick survey of Member companies
to better understand the impact of coronavirus, also known as COVID-19, on their
businesses, employees, and retail operations in the United States. This is the third study
over the past two weeks in this series. Trend data compares results found here with the
first quick turn survey, conducted March 18-19.
Visit the Nationwide Marketing Group's coronavirus resource page for more information
and breaking updates.
An update on Nationwide Marketing Group
Members' perspectives and actions on the business
impact of the coronavirus.
Regarding in-store consumer traffic, in
1.9% Traffic increase significantly,
down from 4.3% two weeks ago.
7.6% Traffic remain the same,
down from 11.9% two weeks ago.
Metrics based on 368 dealers reporting
