MAY 2020 RETAILOBSERVER.COM
37
We hope that you found the insights in this study helpful as you make the best
decisions for your business as the COVID-19 outbreak continues to develop.
In this study, we received many great questions that will be included as we move
forward. Our only ask is that you participate as these surveys become available so
that we may provide you with the most robust and useful insights possible.
As always, if you have questions or needs, please reach out to any NMG team
member or email us at ask@nationwidegroup.org.
This is the third in a series of quick turn surveys and resulting
insights as together, we navigate the Coronavirus outbreak.
Regarding marketing investments (across all channels), dealers describe their
near-term plans as:
53.8%
We plan to reduce our marketing spend in the near-term
This is up from 38% two weeks ago.
40.2%
We plan to maintain our marketing spend in the near-term.
This is down from 52% two weeks ago.
5.4%
We plan to increase our marketing spend in the near-term.
This is up from 4% two weeks ago.
Metrics based on 535 dealers reporting insight into marketing plans
