RETAILOBSERVER.COM AUGUST 2020
14
A
s a psychologist once noted, "When people with creative energy
succeed in putting their obsessive personality traits to good use,
everyone benefits."
What personality trait is found in all extraordinary leaders? A passionate
commitment to achieving their vision that borders on and sometimes
crosses the line into obsession. All In shows leaders and aspiring leaders
how obsession, if properly focused and managed, is necessary and
productive. Advances in any field almost always depend on a small group
of individuals who are completely consumed by the goal they're pursuing.
All In explores the four types of productive obsession that underly the
success of great leaders and their companies:
• Delighting customers
• Creating extraordinary products
• Building an enduring company
• Contributing to society
By studying the success stories of our most iconic leaders such as Jeff
Bezos, Elon Musk, Howard Shultz and Steve Jobs, acclaimed author
Robert Bruce Shaw shows the upside of obsession and the organizational
practices that support it. Shaw also provides insight into the dark side of
obsession and the price it can extract, from individuals, their families, and
the organizations in which they work.
Appealing to enthusiastic readers of entrepreneurial biographies, All In
shows us how to manage obsession's downsides while realizing the benefits
of relentlessly seeking to create something that truly matters.
B O O K R E V I E W
ALL IN
How Obsessive Leaders Achieve the Extraordinary
Author: Robert Bruce Shaw helps business leaders build organizations and teams capable of superior
performance. His specialty is working closely with senior executives, so they can understand and address
the challenges modern businesses face – especially the need to maximize organizational and leadership
effectiveness, both crucial for any company to remain relevant and competitive. Shaw holds a PhD in
organizational behavior from Yale University and has authored books on leadership and team building.
Publisher: HarperCollins Leadership
RO
