Retail Observer

August 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM AUGUST 2020 14 A s a psychologist once noted, "When people with creative energy succeed in putting their obsessive personality traits to good use, everyone benefits." What personality trait is found in all extraordinary leaders? A passionate commitment to achieving their vision that borders on and sometimes crosses the line into obsession. All In shows leaders and aspiring leaders how obsession, if properly focused and managed, is necessary and productive. Advances in any field almost always depend on a small group of individuals who are completely consumed by the goal they're pursuing. All In explores the four types of productive obsession that underly the success of great leaders and their companies: • Delighting customers • Creating extraordinary products • Building an enduring company • Contributing to society By studying the success stories of our most iconic leaders such as Jeff Bezos, Elon Musk, Howard Shultz and Steve Jobs, acclaimed author Robert Bruce Shaw shows the upside of obsession and the organizational practices that support it. Shaw also provides insight into the dark side of obsession and the price it can extract, from individuals, their families, and the organizations in which they work. Appealing to enthusiastic readers of entrepreneurial biographies, All In shows us how to manage obsession's downsides while realizing the benefits of relentlessly seeking to create something that truly matters. B O O K R E V I E W ALL IN How Obsessive Leaders Achieve the Extraordinary Author: Robert Bruce Shaw helps business leaders build organizations and teams capable of superior performance. His specialty is working closely with senior executives, so they can understand and address the challenges modern businesses face – especially the need to maximize organizational and leadership effectiveness, both crucial for any company to remain relevant and competitive. Shaw holds a PhD in organizational behavior from Yale University and has authored books on leadership and team building. Publisher: HarperCollins Leadership RO

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