Retail Observer

August 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 34 of 67

IFA WILL HOST FOUR STAND-ALONE E VENTS: — THE IFA GLOBAL PRESS CONFERENCE FOR BRANDS' KEYNOTES AND PRESS CONFERENCES — — THE SOURCING SHOW IFA GLOBAL MARKETS — — THE INNOVATION PLATFORM IFA NEXT MEETS IFA SHIFT MOBILITY — — THE IFA BUSINESS, RETAIL AND MEETING LOUNGES — IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin, based on a special concept that puts health and safety first. The invite-only event will put strict limits on the number of attendees and will focus on iFA's four global core functions. AUGUST 2020 RETAILOBSERVER.COM 35 IFA 2020 GETS THE GO-AHEAD AS A REAL-LIFE, 4-PRONGED EVENT IN BERLIN — A R T I C L E C O U R T E S Y O F D E A L E R S C O P E — I FA 2020 will be the first opportunity for the consumer electronics and home appliances industries to present new products and services directly to the media, and by extension, to consumers and the trade. The event also comes just ahead of the year's most important shopping season stretching from Black Friday and Singles Day to Cyber Monday, Christmas and beyond. The concept for IFA 2020 was developed in close collaboration with public health authorities in Germany to ensure the health and safety of all participants. As a result, IFA 2020 will not be open to the public but will be an invitation-only event. This year's IFA will effectively be run as four stand- alone events with no more than 1,000 attendees for each event per day. The organizers decided to meet the strictest safety standards possible.

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