RETAILOBSERVER.COM AUGUST 2020
12
• Nearly one-third (31%) of Americans say the pandemic has
changed the way they use or think about their kitchen or bath.
That number increases to 38% when at least one member of the
household is working from home. When asked if they wanted to
undertake renovation work in their kitchen or bath in response to
the pandemic, 19% of households with at least one member
working from home said yes, while 16% of all households and
11% of those in which no one works from home agreed.
METHODOLOGY
The data presented in this report were compiled from a variety of
sources: The U.S. Census American Housing Microdata, National
Apartment Association (NAA) Spending, National Association of
Realtors, Moody's Analytics, Home Innovation Research Labs (HIRL)
data, and JBREC's home improvement estimates and forecasts. In
addition, a survey was conducted among 500 consumers to better
understand the impact of the COVID-19 pandemic on spending levels.
ABOUT THE NATIONAL KITCHEN & BATH ASSOCIATION
AND THE KITCHEN & BATH INDUSTRY SHOW
The National Kitchen & Bath Association (NKBA) is the not-
for-profit trade association that owns the Kitchen & Bath Industry
Show
®
(KBIS), as part of Design & Construction Week
®
(DCW).
With nearly 50,000 members in all segments of the kitchen and
bath industry, the NKBA has educated and led the industry
since the association's founding in 1963. The NKBA envisions a
world where everyone enjoys safe, beautiful and functional
kitchen and bath spaces. The mission of the NKBA is to inspire,
lead and empower the kitchen and bath industry through the
creation of certifications, marketplaces and networks. For more
information, please visit NKBA.org or call 1-800-THE-NKBA
(843-6522).
KBIS
®
and NKBA
®
are registered trademarks of the National Kitchen &
Bath Association.
RO
REVISED 2020 MARKET OUTLOOK
