RETAILOBSERVER.COM SEPTEMBER 2020
4
Eliana Barriga
eliana@retailobserver.com
Here's to becoming stronger!
SEPT. 2020, VOLUME 31, ISSUE 9
CELEBRATING OUR 31
ST
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
HENRY FARLEY
MARIO JUAREZ
DEREK MATTILA
PAUL MACDONALD
STEVEN MORRIS
STEPHEN PACZKOWSKI
DON PIERSON
LAUREN TALICSKA
JOHN TSCHOHL
LIBBY WAGNER
ALAN WOLF
DEADLINE FOR NOV. 2020 ISSUE:
OCT. 1, 2020
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THE RETAIL
T
hat which does not kill us, makes us stronger." This is probably one of
the most memorable quotes from German philosopher Nietzsche, as it
reflects the human condition and motivates us to become resilient. This
quote inspires me — the harnessing of potential in the face of adversity.
Challenges help us to identify our wants from our needs, which initiates
creativity and innovation, and inspiring solutions — which is how we have gotten
everything we take for granted today from our food, homes, medicine, movies
to technology. Necessity truly is the mother of invention. It helps us to redefine
all that we do and inspires us to come up with new and creative solutions to
revitalize the underperforming aspects of our lives and businesses.
We are currently enduring a global crisis as a nation, which has affected us
all in many different ways as individuals, families and business owners. Not one
of us, or our company or organization can ever anticipate every possible crisis
to come. And when crisis is here, instead of standing idly and waiting for
someone else to decide our future, we need to develop strength through
goodwill and ingenuity, which lasts and helps us emerge from crisis stronger.
Getting back on track demonstrates our organizational resilience.
Then there is Nietzsche's other quote, "He who has a strong enough why
can conquer almost any how."
One concentration camp victim and survivor of the Holocaust lived to tell the
world how holding on to a future possibility by having a strong enough "why"
made all the difference in his life. His "why" was much bigger than himself, and
he decided "not to die," becoming much stronger for it.
The mind is so strong that it can weaken or strengthen us. Survival, and
strengthening our place in life, is completely up to us. Developing an inner
strength is what's responsible for producing an outer source of strength, and
that outer source of strength is what keeps us from becoming defeated.
This is reflected in our businesses — right now it's "do or die" time. That means
doing something different than you've been doing in the past. Create a positive
picture of the future in order to stay alive. So, like in all life's challenges, what does
not kill us makes us stronger, and this can be applied to you and your business.
WHAT DOESN'T
KILL YOU
MAKES YOU
STRONGER
Elle's View As I See It
"
