Though they've been on the rise
year-round, truffle cheeses are
expected to climb even more
dramatically this fourth quarter.
Truffle Cheeses
Elevate the Holidays
BY JANET FLETCHER
Maison de la Truffe
Brie à la Truffe Noire
PHOTO: FROMI
32 SPECIALTY FOOD SPECIALTYFOOD.COM 32 SPECIALTY FOOD SPECIALTYFOOD.COM
CHEESE FOCUS
N
o longer merely a holiday item, truffle
cheeses sell briskly all year. But demand
spikes as people plan holiday gatherings
and relax their purse strings a bit. Get-togethers
will no doubt be fewer and smaller this year, but
indulgent cheeses will still be on many shoppers'
lists, even if only for indulging themselves.
"I have seen truffle cheeses in general double
their sales in the last five years," says Stephanie
Ciano, a top executive with World's Best Cheese,
the New York-based importer and distributor. And
the number of selections has mushroomed as well.