Farm406

farm406 14 Food, once cherished for nourishment, has become a chaotic playground filled with Bull Speak (B.S.) claims to bully and demonize people around their eating choices. e need to position one food as superior to another lies at the heart of food bullying. Fat-free marshmallows. Food Bullying: How to Avoid Buying B.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 By Michele Payn Food 5.0: How We Feed the Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 By Robert D. Saik Author Robert Saik concludes in his book Food 5.0 with the following observation — "I have immense faith in our farmers to feed the future… we just have to let them." e book is aimed at the 99.8 percent of the population who Saik figures have no on-the-ground knowledge of modern agriculture and explains how farmers can provide the rapidly growing global population with a safe, reliable, affordable, environmentally sustainable food supply. It should also be of interest to people in agriculture because of his well-presented explanation of where farming has come from and is headed. Gluten-free water. Grass-fed peaches. Hormone-free salt. Vegan water. No-salt added, boneless bananas. Newly released Food Bullying: How to Avoid Buying B.S. by international award-winning author Michele Payn reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don't want you to know. What if the claims about the food you've been led to believe is superior are actually B.S. (Bull Speak)? More than 40,000 products can be found in a grocery store, making it a playground for food bullying and leading consumers to believe that B.S. food claims are superior. Positioning one food as superior to another lies at the heart of food bullying and marketing profits. Misleading marketing has made food an unnecessarily emotional topic where each choice is seemingly a moral statement or connected to some social movement. Armed with science, compelling personal stories, and a lifetime on the farm, Payn upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards rather than on brand marketing or social media claims. Michele Payn, one of North America's leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutritional and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on "the hidden world of farming." You'll walk away with a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store. He outlines his background as an Alberta farm boy and his ongoing role in agriculture to the point where, among other things, he is CEO of DOT Farm Solutions of Regina, Saskatchewan which is the marketing arm for an autonomous robotic farming platform, and founder of AGvisorPRO, a knowledge platform providing instantaneous connectivity between farmers and agricultural experts. He knows what he's talking about and explains it well. e book describes the five stages of agriculture starting with human and animal power and concluding with 5.0, the era we're just entering that will bring drones, robots and other technologies to the forefront, enabling farmers to be more productive and their farms more sustainable. He explains in considerable detail the role of science in agriculture with the advancement in pesticides and GMOs, which he calls the Generally Misunderstood Organism, and now advanced technology. If you're an outsider with the least bit of curiosity about where your food comes from, this book provides a lot of information about how agriculture has changed over the years and the many steps being taken to make it sustainable. It also responds to a lot of the unfounded social media aacks on agriculture and puts some desperately needed context to issues we hear about regularly.

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