Retail Observer

RETAILOBSERVER.COM OCTOBER 2020 20 Yellow Burst energizes and awakens the senses with new possibilities. Blue Crush is a soothing, welcoming hue reminiscent of the space where sky meets ocean, while Magenta Muse is a vivid, daring color that invites playfulness and exploration. "As we navigate a quickly changing world, there is a desire for positive energy in our surroundings," said Tony Dowling, Elmira's vice president of sales and marketing. "Color has the power to transform spaces and lift our mood. While stainless steel appliances remain popular, we're seeing a notable shift toward colorful appliances that allow homeowners to differentiate their kitchen and truly make it their own. Our latest curated collection brings color home in a new and invigorating way." In addition to the Color Splash collection, Elmira Stove Works offers the Northstar line in nine standard colors and more than 1,200 custom hues, including RAL and Axalta SpectraMaster Solid Colors. Elmira's Antique line is also available in custom colors. Designers and consumers who want to see how a kitchen will look with Elmira's appliances in standard colors, trims and cabinet finishes can build a kitchen using the company's easy-to-use online "Create Your Dream Kitchen" visualizer tool. Designers can also access the Northstar and Antique lines on the 2020 Design cloud's 3D CAD catalog. To learn more about Elmira Stove Works' Northstar and Antique appliance lines, visit www.elmirastoveworks.com. ZEPHYR EXPANDS DIRECT DISTRIBUTION INTO SIX NEW STATES Zephyr, the company that has transformed the kitchen through design, discovery and care, expands its direct distribution into Alaska, Idaho, Montana, Oregon, Washington and Wyoming. The San Francisco-based appliance manufacturer will now sell direct into a total of 12 states across the U.S. For more than 17 years, Zephyr has successfully grown the brand in these territories with distributor, Monde Home Products. President of Monde Home Products and long-time Zephyr partner and friend Doug McRobbie is heading into retirement. "We are so fortunate to have worked with Monde for all of these years and to have built a successful partnership," says Dean A. Striler, Zephyr vice president of sales. "Doug McRobbie is a dear friend and hardworking businessman. We wish him the best of luck." The Zephyr Direct Distribution expansion into the new US territories is effective October 1, 2020. "It has been an honor to have represented Zephyr for almost two decades," says McRobbie. "I truly value the partnership and look forward to watching their continued growth." The Western Canadian territory previously managed by Monde Home Products will now be handled by Distinctive Canada, and the Canadian expansion is effective November 1, 2020. Zephyr now sells direct in Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. It also works with national distributors including Almo Corporation, Doolittle Distributing, Distinctive Canada and Lakeview Appliance Distributing. NATIONAL HARDWARE SHOW ® ANNOUNCES VIRTUAL SHOW DATES Virtual event to take place October 12 -15, 2020 and offer educational, direct appointment setting & networking and sourcing opportunities The National Hardware Show (NHS) is excited to announce the 2020 Show will take place virtually October 12-15, 2020. The first ever National Hardware Virtual Show will provide the global hardware and home improvement community with the tools needed to equip customers, empower businesses, and engage with industry leaders from the comfort of their home or office. The National Hardware Virtual Show will feature a full slate of educational programming focused on today's challenges and trending topics. In addition to educational seminars, there will be an all-star roster of keynote speakers including Do it Best President and CEO Dan Starr and other industry innovators at the NRHA All-Industry Conference. During the Virtual Show, attendees will be able to sync up their calendars and allow NHS to help facilitate direct and virtual appointment setting via Jublia between top industry buyers, retailers and NHS suppliers and manufacturers. Additionally, attendees will get the chance to see and source the newest products and tools to help expand their current product offerings without ever having to leave their home or business. "Throughout these unprecedented times, our primary objective at the National Hardware Show has been to support our community, listen to our customers and facilitate and further the personal and professional connections that our industry is built on, in the safest possible way," said Randy Field, group vice president, Reed Exhibitions. "While we won't be able to I N D U S T R Y [ N E W S ]

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