Retail Observer

October 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM OCTOBER 2020 24 TOTO INTRODUCES THE ELEGANT, SLIMLINE WASHLET+ ® SW Company's new wave-inspired WASHLET+ model is winner of the iF Design Award TOTO, the world's largest plumbing manufacturer with more than $5.47 billion in annual sales, announced today the introduction of its latest rectangular WASHLET+ model – WASHLET+ SW. The new wave-inspired WASHLET+ bidet seat is the winner of the iF Design Award, which recognizes outstanding design achievement and is one of the most important design prizes in the world. The new WASHLET+ SW exemplifies the design and engineering prowess that TOTO has gained from over 40 years of WASHLET ® production and more than 50 million WASHLET sold worldwide. Like its rounded counterpart – WASHLET+ RW – WASHLET+ SW offers all the proven WASHLET personal cleansing technologies in one product for the ultimate in wellness, comfort and hygiene – gentle warm-aerated water dual-action spray; adjustable temperature, pressure, pulsating and oscillating features; warm air dryer; heated seat; auto open/close and auto flush; in-bowl catalytic deodorizer; and energy- and water-saving features. Designed to pair with the SP Wall-Hung bowl, the SP WASHLET+ SW Wall- Hung Toilet represents a technological milestone for TOTO that embodies the company's CLEANOVATION brand commitment. • CLEANOVATION: TOTO articulates its philosophy of clean as CLEANOVATION, a neologism combining the words "clean" and "innovation." TOTO believes that cleanliness is a fundamental human value that enriches beauty, peace of mind, feeling refreshed, consideration for the environment and wellness. TOTO uncompromisingly pursues innovation that brings to market cleanliness technologies that enhance consumers' daily lives. • Design: The rectangular, wave-inspired WASHLET+ SW bidet seat pairs with the SP Wall-Hung Toilet by TOTO. Together, they offer homeowners a clean, modern design aesthetic for their bathrooms. The SP WASHLET+ SW Wall-Hung Toilet saves as much as nine inches of precious room space, which is especially important in small bathrooms and powder rooms where square footage is at a premium. The long flat surface revealed when the lid of WASHLET+ SW is open looks comfortable and invites users to sit. TOTO has made the seat thinner and lighter and incorporated a gentle wave-line and elegant design details on its sides that imbue bath spaces with an air of sophistication. • WASHLET+ Design: The SP Wall-Hung Toilet seamlessly connects with WASHLET+ SW, leaving no protruding supply connections (water or electrical). This TOTO innovation, called WASHLET+, not only improves the unit's appearance but also enhances its cleanliness by inhibiting dust and dirt buildup. With the WASHLET+ connection structure, WASHLET+ SW easily detaches from the SP Wall-Hung Toilet to reach areas where dust and dirt tend to collect. This design innovation is just one of the ways TOTO makes it easier to keep the SP WASHLET+ SW Wall-Hung Toilet cleaner longer. I N D U S T R Y [ N E W S ]

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