RETAILOBSERVER.COM NOVEMBER 2020
16
LG 'ROLLS' OUT CRAFT ICE ON MORE
REFRIGERATOR MODELS, ADDS NEW
FEATURES FOR TODAY'S NEXT-LEVEL
KITCHEN
Twice the output of slow-melting round ice,
largest capacity in the industry, flexible storage
options help consumers maximize kitchen
capabilities
With more consumers experimenting in the kitchen as they spend
more time at home, LG Electronics USA is expanding its industry-
first slow-melting LG Craft Ice™ technology to 19 refrigerator models
while adding convenient new features designed to inspire consumers
to take their everyday kitchens to the next level.
The entire lineup of smart Wi-Fi-connected LG refrigerators with
Craft Ice can produce double the amount of Craft Ice in the same
amount of time for bespoke beverages at home.
1
Plus, consumers
can choose from new featured-packed models with a versatile Full-
Convert™ drawer that switches among five custom fridge-to-freezer
temperatures,
2
LG InstaView
®
"knock on" glass technology, and the
largest capacity French Door refrigerators on the market.
3
"Today's consumer is looking for a reliable refrigerator with more
storage and organization, while also seeking new ways to get
creative in their own kitchens as they stay close to home," said
Peggy Ang, head of marketing at LG Electronics USA. "Only LG
offers the largest capacity in its category and innovative storage,
along with features that inspire users to have fun mastering cocktail
recipes or making the perfect iced coffee at home – all with the
peace of mind only LG can deliver as the country's most-awarded
appliance brand in customer satisfaction."
4
DOUBLE THE FUN WITH CRAFT ICE+
The flexibility to choose cubed, crushed or exclusive slow-melting
round Craft Ice on demand just got better. 2020 LG smart
refrigerators with Craft Ice have been upgraded to include the
NOVEMBER
I N D U S T RY [ N E W S ]
