Retail Observer

November 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2020 16 LG 'ROLLS' OUT CRAFT ICE ON MORE REFRIGERATOR MODELS, ADDS NEW FEATURES FOR TODAY'S NEXT-LEVEL KITCHEN Twice the output of slow-melting round ice, largest capacity in the industry, flexible storage options help consumers maximize kitchen capabilities With more consumers experimenting in the kitchen as they spend more time at home, LG Electronics USA is expanding its industry- first slow-melting LG Craft Ice™ technology to 19 refrigerator models while adding convenient new features designed to inspire consumers to take their everyday kitchens to the next level. The entire lineup of smart Wi-Fi-connected LG refrigerators with Craft Ice can produce double the amount of Craft Ice in the same amount of time for bespoke beverages at home. 1 Plus, consumers can choose from new featured-packed models with a versatile Full- Convert™ drawer that switches among five custom fridge-to-freezer temperatures, 2 LG InstaView ® "knock on" glass technology, and the largest capacity French Door refrigerators on the market. 3 "Today's consumer is looking for a reliable refrigerator with more storage and organization, while also seeking new ways to get creative in their own kitchens as they stay close to home," said Peggy Ang, head of marketing at LG Electronics USA. "Only LG offers the largest capacity in its category and innovative storage, along with features that inspire users to have fun mastering cocktail recipes or making the perfect iced coffee at home – all with the peace of mind only LG can deliver as the country's most-awarded appliance brand in customer satisfaction." 4 DOUBLE THE FUN WITH CRAFT ICE+ The flexibility to choose cubed, crushed or exclusive slow-melting round Craft Ice on demand just got better. 2020 LG smart refrigerators with Craft Ice have been upgraded to include the NOVEMBER I N D U S T RY [ N E W S ]

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