Retail Observer

November 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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NOVEMBER 2020 RETAILOBSERVER.COM 17 option to double the Craft Ice output – from three to six ice spheres – in the same amount of time. 5 Owners of 2019 models can also enjoy the new Craft Ice+ feature via a software download when they connect their fridge to the LG ThinQ ® app. With the ability to store up to 25 ice spheres in the freezer drawer bin and auto-replenishment, the new feature helps keep Craft Ice fully stocked for everyone. LG refrigerators with Craft Ice are the industry's first to automatically make slow-melting round ice (measuring two inches in diameter) in the freezer drawer without the hassle and mess of filling and freezing molds. The innovation opens up a new frontier for home mixologists while also keeping sodas, iced coffee, and other drinks colder longer. LG Craft Ice refrigerators also feature ice in the door and a water dispenser that measures the exact amount (4, 8, 16 or 32 ounces) of fresh filtered water, automatically turning off when done. CHILL TODAY, FREEZE TOMORROW FOR MORE CAPACITY WHEN YOU NEED IT New to the Craft Ice lineup are the most versatile InstaView refrigerators yet, new 4-door French Door models featuring LG's first Full-Convert drawer (models LRMVS3006 and LRMVC230). The drawer's temperature can be changed with a simple touch of a button, enabling users to increase usable freezer space to 40 percent or refrigerator capacity by 10 percent. Five temperature profiles meet various needs: Chilled Wine (41°), Deli/Snacks (37°), Cold Drinks (33°), Meat/Seafood (29°), and Freeze (-7°). The Full-Convert Drawer satisfies any family's needs, with adjustable dividers to keep everything organized. SEE AND REACH FAVORITES IN AN INSTANT LG's popular InstaView ® refrigerators enable users to knock twice to illuminate the interior and see inside so they can choose without opening the door. Offering quick and easy access to favorite foods, snacks for the kids, cocktail mixers and more, the popular Door-in-Door ® design keeps it all organized. With options including Side-by-Side, and French Door (3- and 4-door) models, along with counter-depth and standard-depth options, consumers can find the InstaView Door-in-Door refrigerator that fits their kitchen and lifestyle perfectly. COOL, SMART AND EFFICIENT WITH PEACE OF MIND BUILT IN Owners of LG fridges with Craft Ice will also have greater peace of mind with LG Proactive Customer Care. The industry- first personalized customer support tool provides customized maintenance tips, monthly usage reports to keep appliances performing their best, and alerts that warn of potential issues before they arise – at no additional cost. These LG refrigerators are ENERGY STAR ® certified, delivering energy efficiency without sacrificing performance.

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