NEW PRODUCT CATEGORY AT IFA 2021 AND COOPERATION WITH
BERLIN PHOTO WEEK
From next year IFA Berlin will have a new product category and will
add "imaging" to the show. "Imaging has become a major trend in our
world that extends far beyond private life. It plays a central role in
medical technology, autonomous driving, AI-technology and many
other areas," said Heithecker.
Also, Messe Berlin is partnering with Berlin Photo Week, a unique
and innovative event format for everyone who loves images.
"Combining photo sessions, community experiences, artistic and
cultural inspiration, the creation of irretrievable moments, partnerships
that reach far beyond photography and media presence, the Berlin
Photo Week is destined to become the novel imaging event format at
the center of public attention," said Wolfgang Heinen from Berlin
Photo Week.
The Berlin Photo Week successfully debuted in 2019 when it
attracted more than 30,000 primarily young photo enthusiasts,
smartphone consumers and DSLR users as well as professionals.
Berlin Photo Week's objective is to create a unique way to inspire
enthusiasm for making and enjoying photos and videos. It harnesses
the diversity of Berlin's landscape with the "Fun Place" as the event's
focal point and numerous "Satellite" locations dispersed around the
city. It also connects with Berlin's globally renowned creative scene.
The dates of Berlin Photo Week 2021 will overlap with IFA 2021,
enabling participants to profit from visiting both events.
ABOUT IFA 2020 SPECIAL EDITION
The IFA 2020 Special Edition – consisting of physical live events
focusing on the B2B core functions of IFA – offers a meeting place
for industry and trade in the IFA Business, Retail & Meeting Lounges
and cross-industry innovations at SHIFT Mobility meets IFA NEXT.
While these event elements are aimed at trade visitors, media
representatives can exclusively experience the latest products and
services, press briefings and the IFA keynote live at the IFA Global
Press Conference.
DIGITAL IFA EXPERIENCE
With a virtual extension – the "IFA Xtended Space" – the physical
event is complemented by live and on-demand streaming of
presentations, matchmaking tools and digital product demonstrations.
The IFA Xtended Space thereby is accessible for both on-site guests
and all other interested participants around the globe.
Mark your calendar for September 3-7, 2021, IFA Berlin 2021
www.b2b.ifa-berlin.com
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