Retail Observer

RETAILOBSERVER.COM NOVEMBER 2020 24 FISHER & PAYKEL LAUNCHES INTEGRATED WINE COLUMN NEW WINE REFRIGERATION FEATURING OPTIMAL PRESERVATION TECHNOLOGY Fisher & Paykel, a leader in premium appliances, is pleased to announce the launch of their Integrated Wine Column. This marks the brand's first foray into the wine refrigeration and preservation category in North America. Working alongside prominent master sommeliers, Fisher & Paykel has created a premium Wine Column that includes a generous 91-bottle capacity, a UV-filtering glass door, and customizable exterior panel. With dual variable temperature zones, anti-vibration technologies, oak shelving and customizable lighting, the 24" Wine Column is beautiful to use and engineered to deliver perfect results and exception care for wine storage. "When developing a product, we focus on the user experience and how the product will fit and function within someone's home, spending countless hours researching, designing, engineering and testing. We are proud to bring to market a cooling and preservation solution for wine that is truly best in class," says Vice President of Product, Shane Rehm. Fisher & Paykel's Integrated Wine Column is available in a stainless- steel finish or panel-ready to integrate seamlessly into the kitchen with customized panels. At 24" high and with a stainless steel interior and 13 beautifully crafted full extension racks featuring white oak shelving, the Wine Column accommodates 91 bottles across two independent temperature zones. Fisher & Paykel's Variable Temperature Zone technology offers four wine modes for Red, White, Sparkling and Cellar. All temperature settings are easily adjustable in 1°F increments between 43-64°F, providing optimal temperatures for cellaring and serving. The Integrated Wine Column is engineered to maintain consistent temperature throughout both zones with Fisher & Paykel's ActiveSmart™ technology. It comes equipped with a quiet, low vibration compressor and absorptive materials to minimize unnecessary oscillation and movement that can dull flavor. UV light-blocking glass protects the wine from excessive light, allowing it to mature at a natural pace, while LED display lighting illuminates the cabinet to showcase your collection. Additionally, one can showcase their collection as they please with independent cradles, which can be adjusted to create an ideal display angle, while a chalk pencil and aluminum labels offer a stylish way to catalogue wine. "From the moment wine is bottled, it is in a permanent state of degradation, and how that wine degrades – or ages – is what makes it an incredible and historical experience," says Mark Haydon, Fisher & Paykel's Chief Designer. "With exacting control for aging and fine-tuned modes for perfect serving temperatures, the Integrated Wine Column I N D U S T R Y [ N E W S ]

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