Animal Health Solution - a Covetrus magazine for veterinary professionals
Issue link: https://www.e-digitaleditions.com/i/1306279
36 Covetrus | ph: 855.724.3461 | fx: 888.329.3861 | northamerica.covetrus.com Here are a few strategies to consider: Remodel or update your practice If you're minimizing pet owners' time inside your building or staggering appointments to reduce health risk, now could be the perfect time to renovate or update your space. From a full remodel to bringing in new equipment, like a digital X-ray system, or even just a cosmetic refresh, having fewer people allowed inside your office due to safety precautions may give you the time and space to make improvements. These updates will pay dividends for you immediately by providing a better experience for staff, pets, and their owners, but also in the long run, if you choose to sell your practice. Upgrade and organize existing systems For some veterinarians the pandemic expedited a transition into modern software that allowed them to continue caring for pets even with heightened safety requirements and operational limitations. Updates like these can have long-term benefits for your practice, both in terms of efficiency and cost: • Transitioning to fully electronic records and recordkeeping • Implementing telehealth software to help you consult pet owners both now and post-coronavirus • Consolidating multiple operating and records systems into one holistic software • Reviewing vendor contracts and/or renewing subscriptions for cost savings or consolidation • Digitizing internal documents, employee handbook, or other administrative documents Update your marketing and communication strategies Ensuring that your marketing and communications are in line with today's increasingly digital world is critical. Many veterinary centers have already pivoted to remote solutions in order to safely care for pets and clients–now is the time to take it a step further. Is your website updated and mobile optimized, so pet owners can quickly find the information they need on the go? Do you offer appointment scheduling and remote contact options through your website or an online portal? Does your marketing strategy include online and social media placement, in order to stay top-of-mind? Asking yourself questions like these can help you identify where you could put financial resources behind updates that will directly impact client satisfaction and well as revenue generation. More than ever before, veterinary care providers are in a unique position to improve operations, pet/client experience, and their bottom line. Those who act strategically can capitalize on investments that pay off now and in the future. To learn more about the financial solutions that can help you take advantage of the opportunities created by COVID-19, visit covetrus.bhgchoice.com today. The unique opportunities COVID-19 has created for veterinarians For veterinarians across the country, the coronavirus crisis has created significant challenges, but also many new and exciting opportunities. With pet adoptions and sales soaring, animal care centers across the U.S. are experiencing a surge in new and first-time pet owners scheduling appointments. 1 Not only does this mean an increase in care and revenue now, it also indicates that veterinarians need to be prepared for sustained growth as a result of this adoption boom. Taking advantage of this unique set of circumstances can positively impact day-to-day operations as well as long-term profitability. About the author Chris Panebianco is Chief Marketing Officer for Bankers Healthcare Group, a leading provider of financial solutions for veterinarians. He is responsible for marketing initiatives to support BHG's commercial working capital loans, personal financing, commercial and personal credit cards, SBA loans, and collection management. 1. Washington Post