Retail Observer

December 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 62 of 67

DECEMBER 2020 RETAILOBSERVER.COM 63 While many small or local business owners feel that effective and modern marketing is simply beyond their grasp, digital marketing knocks down the barriers. For many business owners, Facebook and Google can be the wrecking ball. While search engine exposure and social media are powerful in their own right, as a digital advertising platform that power is multiplied. This will often make Facebook and Google the best starting places for your digital advertising. • Both platforms offer a wide variety of formats. • Both platforms give you access to a massive audience. • Both platforms let you carefully target your customer based on demographics, browsing history, location and much more. "WHICH DIGITAL ADVERTISING SOLUTION IS THE BEST?" If you're weighing your options for digital advertising it's important to view each format and each platform as complementary – not in opposition to one another. To learn more about how your business can maximize the impact of digital advertising, we recommend chatting with your Marketing Expert for informed recommendations on how to make any advertising budget work smarter and harder. GOOGLE CAN'T BE IGNORED Google is the largest search network in the world, and consumers use it every day to search for local businesses. Utilizing Google's massive network capabilities, digital advertisers are able to find ideal prospects and get in front of users looking for their products/services. It's no secret that search engines are the first stop for customers looking for answers. Digital advertising on Google makes sure they'll find yours. WHY IT'S A GOOD CHOICE FOR YOUR BUSINESS Advertising on Google is flexible. The ability to fine-tune your audience targeting and your budget makes it a big win for budgets and a major edge for small businesses. FACEBOOK IS A MARKETER'S DREAM Did you know the average person spends nearly 35 minutes every day on Facebook, and the average millennial can't go 5 hours without taking a peak? When you combine this with the audience targeting capabilities that make Facebook a marketer's dream, it's no surprise that over 6 million advertisers take advantage of it to reach their target market. This is a testament to how effective it's been to help businesses get noticed in a busy marketplace. WHY IT'S A GOOD CHOICE FOR YOUR BUSINESS The ability to target users by interests, behaviors, age, gender, location and just about anything on their profile (including job title) helps make it one of the best tools for your business. READY FOR A DIGITAL BOOST? Today's independent businesses have more tools available than ever when it comes to getting noticed online. With digital advertising, the ability to start small, stay flexible and finely tune your targeting can quickly multiply your exposure, generate new revenue and provide valuable data to make everything measurable. RO 2021 ASTI CANCELLED 2021 REGISTRATION FEES TO BE APPLIED TO 2022 ASTI After much thought, time, deliberation and caution, United Appliance Servicers Association has announced that the 2021 Annual Service Training Institute (ASTI) originally scheduled for February 7-11, 2021, in San Antonio, Texas, will be cancelled. If you have previously registered for the 2021 ASTI, your registration fees will automatically be applied to 2022 ASTI which will be held in St. Pete Beach, Florida, or if you prefer, the 2023 ASTI which will be held in San Antonio, Texas. Keep an eye out for upcoming notifications on some exciting in-person training opportunities, such as our first ASTILite later in 2021, as well as online training opportunities UASA is working on for you. We look forward to seeing you there or at one of our online events. If you have questions or would like to specify which ASTI you would like your early registration fees applied to, please call us at 800-683-2558 or email us at

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