Retail Observer

DECEMBER 2020 RETAILOBSERVER.COM 17 A leader in the industry for more than 25 years, Elkin is well known for using innovative market- ing, product design and positioning strategies to build global businesses and brands. Most recently, Elkin was U.S. general manager of Signature Kitchen Suite ® at LG Electronics, Inc., reinvigorating the company's luxury kitchen appliance category. Previously, he held leadership positions at Sears Holdings and Bosch Siemens Home Appliances Corporation, where he was credited with transforming the Thermador ® and Gaggenau ® brands in the US. "I am honored to join Beko US at such an exciting time of opportunity and potential," says Elkin. "As consumers and businesses alike adapt to current challenges, Beko has already shown impressive signs of growth – achieving record sales in Q3 and significantly expanding its US dealer and distribution network. I look forward to leading from a place of strength and strategy and continuing this upward trajectory." In handing over the management role to Elkin, Yardimci expressed confidence in the company's continued progress. "With the support of our trade partners, the Beko US team has quickly and successfully built our US operations from the ground up and established the high quality, performance and value of our products. Under Zach's leadership, the company is well positioned to accelerate that growth and take operations to the next level." VERONA INTRODUCES NEW 36" DESIGNER DUAL FUEL AND INDUCTION RANGES Verona Designer Series expands collection with induction and dual fuel additions Verona introduces new Designer series Dual Fuel and Induction 36" ranges. Consumers can create their ideal Italian-made range in up to six trending colors, three knob designs and four fuel options. A customization tool is available on the Verona website. The ranges are part of an expansive Kitchen Suite program recently launched – saving consumers up to $2,800 on four-piece packages with an instant in-store rebate. "Verona's Designer Ranges feature all the performance and power consumers expect from our Italian-made ranges with an even larger and more efficient oven cavity and deeper footprint at 25 ¼," states Melissa Haber, Vice President of EuroChef USA. "Additional features include upgraded oven rack supports, a pullout storage drawer, an integrated backguard, a color matched control panel, soft close oven door, dual convection fans and so much more." 36" Designer Series Dual Fuel Range and 36" Designer Series Induction Range • Six colors: Matte Black, Gloss Black, Stainless Steel, Burgundy, White, Slate Gray • "Giant" sized Oven Cavity • Dual Convection Oven Fans • Soft Close Hinges • Telescopic Gliding Rack Support (1 included)

• Cover