Retail Observer

December 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM DECEMBER 2020 4 Eliana Barriga eliana@retailobserver.com See you next year, DEC. 2020, VOLUME 31, ISSUE 12 CELEBRATING OUR 31 ST YEAR AS THE RETAIL OBSERVER PUBLISHER/MANAGING EDITOR E LIANA BARRIGA DIRECTOR OF SALES AND MARKETING MOE LASTFOGEL ART DIRECTOR TERRY PRICE CONTRIBUTING WRITERS DAN EVANS MARIO JUAREZ JOHN LAING STEVEN MORRIS STEPHEN PACZKOWSKI DON PIERSON JOHN TSCHOHL LIBBY WAGNER SETH WEISBLATT ALAN WOLF DEADLINE FOR FEB. 2021 ISSUE: JAN. 1, 2021 THE RETAIL OBSERVER 2764 N. Green Valley Pkwy, Suite 508 Henderson, NV 89014-2121 800.393.0509 • 702.208.9500 Fax 702.570.5664 production@retailobserver.com info@retailobserver.com www.retailobserver.com To receive a copy of The Retail Observer online, or to unsubscribe, please go to www.retailobserver.com/subscribe The Retail Observer website is hosted by Market Digitally Printed on Recycled Paper THE RETAIL W ith the holidays rapidly approaching and 2020 (the year of hindsight) coming to a fast close, I find myself contemplating the upheaval and challenges the year has brought: Covid 19, fires, earthquakes, and civil unrest to name a few. As of the time of this writing in mid-November, we are still dealing with much uncertainty, stay at home mandates, public division and await a final resolution for the future of our nation. Are you prepared? Many of us habitually go through life with no plan of action. So, when those "what if" scenarios do arise—we are caught off guard, unprepared and afraid. This only keeps us in reactive mode rather than a responsive one. How can we expect to grow if we are secretly living in fear? Fear for our health and personal safety, fear for the future of our children, fear for the survival of our businesses? The list can go on and on... The first step is to acknowledge that there is an area in your life that does not feel right. An area that could use your attention, and a plan of action. I can tell you that life is a whole lot better when you directly face and handle these areas of vulnerability. Because I chose to do something about my growing concerns for personal safety, I now have a sense of security that has left me with a feeling of empowerment and the courage to shine a light on many other areas of my life and business that need attention. With determination, I encourage you to make a plan and do something about it. As we all ring in the New Year a month from now, I challenge you to live more honestly with yourselves, take the time to identify and remove what's threatening your peace of mind, health, happiness, and growth in 2021. CREATE A PLAN: NOW EXECUTE IT! Elle's View As I See It

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