Retail Observer

RETAILOBSERVER.COM JANUARY 2021 18 dripper. Features that include smart capabilities, Precision Temperature Control, and vacuum carafe that keeps coffee warmer longer are great to use." With built-in WiFi, the CAFÉ Specialty Drip Coffee Maker also offers smart, user-friendly features including voice-to-brew controls through Alexa and Google, default brew profiles and delayed start through the SmartHQ app to make the experience as seamless as possible. The CAFÉ Specialty Drip Coffee Maker is now available for purchase at a suggested retail price of $349 at cafeappliances. com and Best Buy, and will be available at Williams-Sonoma later this month. For more information, Visit www.geappliances.com/ our-company. SHARP LAUNCHES ITS FIRST SMART COUNTERTOP MICROWAVE OVENS Two new countertop microwave ovens that feature hands-free cooking with Alexa Sharp Home Electronics Company of America (SHCA) today unveiled its first smart countertop microwave ovens featuring Wi-Fi connectivity and certified "Works with Alexa" compatibility for hands-free operation using voice commands in two sizes, a mid- sized 1.1 cu.ft. oven (SMC1139FS) and family sized 1.4 cu. Ft. oven (SMC1449FS). "At Sharp, we remain committed to our brand promise of Simply Better Living. We create products that are simple to use, better than the competition, and support your choice to live a healthier lifestyle," says Peter Weedfald, Senior Vice President of SHCA. "We are proud to build on our decades of experience designing innovative cooking appliances. Now you can just say 'Alexa, microwave fresh vegetables' for a hands-free way to select the Fresh Vegetables preset on your Sharp Smart Countertop Microwave Oven." "Using the Alexa app or an Alexa-enabled device, you can now use your voice to start or stop the microwave, add time to the current cooking cycle, or even cook at a specific power level to make operating your Sharp Smart Countertop Microwave Oven simpler," says Jim Sanduski, President of SHCA. For example, just say, "Alexa, defrost 2 lbs. of meat," and Alexa will start defrosting at the appropriate time and power settings. Plus, on the family-sized SMC1449FS, discover more preset cooking items for foods that do not appear on the control panel like broccoli, Brussels sprouts, or chicken wings using just your voice. Our wide selection of Alexa commands takes the guesswork out of cooking. In addition to the Alexa enabled features, both the mid-sized and family-sized smart microwave ovens are also specifically tuned to achieve optimal popping results from Orville Redenbacher's ® Microwave Popcorn, the microwave popcorn* market leader. Simply touch the "Popcorn" button to choose the Classic Size (3.3 oz) or Single Serve Mini Bag (1.16 oz) of Orville Redenbacher's ® Microwave Popcorn, or use your Amazon Echo device or the Alexa app and say "Alexa, Microwave Classic Popcorn." Then sit back and enjoy light and fluffy popcorn with the delicious buttery flavor of Orville Redenbacher's ® Gourmet ® Popping Corn. The One-Touch controls, Express Cook, and the Carousel ® turntable system make cooking and reheating a breeze. The modern brushed stainless steel finish is easy to clean and complements any style. The clock on the extra-large white LED display will set to the correct time once connected to your Wi-Fi. Imagine never having to reset the clock after a power interruption! Now, that is Simply Better Living. The Sharp Smart Countertop Microwave Oven is available in two sizes: • SMC1139FS, 1.1 cu. ft. offers over 30 voice commands, and 10 more food presets available by voice only. MSRP: $149.99 • SMC1449FS, 1.4 cu. ft. offers Sensor Cooking, over 70 voice commands, and 50 more food presets available by voice only. MSRP: $169.99 Amazon Echo or other Alexa-enabled device not included. Not all features are available in all models. These products are available for purchase at select retail locations and shop.sharpusa.com. *2015 retail sales data from Information Resources, Inc. Amazon, Alexa, and all related logos are trademarks of Amazon. com, Inc. or its affiliates. Orville Redenbacher's ® is a registered trademark of ConAgra G&S (CAG), LLC, used under license. I N D U S T R Y [ N E W S ]

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