Retail Observer

RETAILOBSERVER.COM JANUARY 2021 20 WIN A FREE PLUM AT THEIR KBIS 2021 VIRTUAL BOOTH While this year's Kitchen and Bath Industry Show will undoubtedly be different, one exhibitor is making sure it creates a virtual booth to remember. Plum, the award-winning luxury appliance brand that introduced its fully automated wine-by-the- glass solution at KBIS 2020, is offering visitors to its virtual booth the chance to win a Plum Integrated wine system as well as a gift basket including two limited allocation-only waiting list wine bottles that will be tasted at a virtual sommelier event held with its newly formed design council. Plum has expanded its offerings with a thoughtfully designed Plum Integrated option that seamlessly fits into any living, kitchen, entertainment area or wine room. "We strive to give our industry and customers the best possible products and experiences, and even though this year's KBIS is an all-virtual format, we found a way to do something special for our visitors," said Andreas Hansen, Global President of Plum. "We want to thank them for coming by, spending their valuable time with us, and being flexible during a trying year. Gifting a Plum Integrated system to a lucky winner, along with the exclusive wine-tasting experience and two very special bottles of wine, we hope will show our gratitude and commitment to excellence." The freestanding Plum countertop unit was received with wide acclaim at KBIS last year, winning several awards including Best of KBIS, Design Bites and Connected Design's 2020 award, and was a finalist for the GIA Awards. It has since made its way to hundreds of brick-and-mortar appliance showrooms around the country. Following this initial success with the design community, and to widen its appeal in the luxury marketplace, Plum will be introducing the "Plum Wine Heroes Design Council" and "Plum Pro," its designer rewards program, at KBIS 2021. Architects and designers can differentiate their projects from the rest by offering their clients something truly unique that has hardly been specified before. There is a significant opportunity for Plum to become a must-have luxury lifestyle addition for the most discerning designs and distinguished projects. Plum can be a signature design solution for specifiers, demonstrating to their clients a product that is both incredibly useful and sleek. PLUM EXPANDS PRODUCT LINE WITH LAUNCH OF PLUM INTEGRATED New product offers customers and designers more design options Plum, creators of the first fully automated appliance transforming wine by the glass in homes and hotel rooms, announces the launch of Plum Integrated. The plug-and-play design solution seamlessly integrates the technologically advanced appliance into any cabinetry. Customers and designers can now benefit from Plum Integrated's simple installation and sleek design, opening up another option to incorporate it into any kitchen, entertainment area or wine room. "We are excited to expand our line of product offerings with the launch of Plum Integrated," said Michael Traub, CEO of Plum. "We are focused on developing solutions to make Plum even more adaptable to fitting our users' lifestyles, and Plum Integrated achieves exactly that." The built-in option that Plum Integrated provides comes in two designer-favorite luxury finishes: black, and stainless steel. It is created to fit any standard 24-inch opening and has a flush- mounted aesthetic. Plum Integrated boasts articulating hinges, expanding the ease of the user-friendly experience. "Plum Integrated is the epitome of form meets function," said Andreas Hansen, Global President of Plum. "It maintains the exceptional performance of the Plum appliance while offering consumers and the design community a streamlined and fully integrated design option that presents more ways to make it a beautiful and functional part of the home." Plum's wine appliance holds two standard bottles of wine and automatically identifies any varietal using artificial intelligence, chilling each bottle to its ideal serving temperature and preserving wine for 90 days – offering a new way for people to enjoy wine by the glass with a single touch of a button. For love of wine TM – www.plum.wine. I N D U S T R Y [ N E W S ]

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