RETAILOBSERVER.COM JANUARY 2021
22
TRUE RESIDENTIAL INTRODUCES VIBRANT
NEW COLORWAYS TO THE SLIDE-TOP
BEVERAGE REFRIGERATOR
True Residential, a luxury home refrigeration brand with commercial
DNA, is launching the Slide-Top Beverage Refrigerator in vibrant new
colorways. Long since an entertainment staple in the world's most
popular bars and restaurants – and one of the inaugural offerings of
its parent company, True Manufacturing (c. 1945) – the unit is now
available in a striking Matte White, a cheer-inducing Saffron, a bold
Cobalt, and a vibrant Retro Red finish. Homeowners are now able to
enjoy an easy-access, icy-cold beverage storage solution at home,
indoors and out, and with style in spades.
True Residential Director of Sales and Marketing, Steve Proctor,
says, "Our Slide Top Beverage Refrigerators have been in high
demand as people are extending their time outside and continuing to
seek hospitality-like amenities at home. We are now excited to offer
the ultra-convenient product in gorgeous new hues, including the
addition of a head-turning Retro Red finish."
The new Slide-Top Beverage Refrigerators come in 24" and 36"
sizes, with each respectively accommodating 108 12 oz. bottles or
144 12 oz. cans and 264 12 oz. bottles or 348 12 oz. cans. Adjustable
bin dividers add storage flexibility for cans, bottles, wine and sparkling
beverages. A heavy-duty steel interior provides long-term durability
while LED lighting beautifully illuminates the interiors. As an added
benefit (i.e., no more lugging coolers around), the Slide-Top Beverage
Refrigerators are available with casters, allowing for freestanding
applications and effortless mobility. The units are also available in
Black or Stainless exteriors in addition to the newly launched custom
colors. For ease of use, a bottle opener and cap catcher can be
installed on the refrigerator or provided for installation on surrounding
cabinetry or materials. Locks are standard on all models. For more
information or to order a Slide-Top Beverage Refrigerator, please visit
the True Store.
About True Residential: A division of the third-generation, family
owned and operated True
®
Manufacturing Company in St. Louis, True
Residential was established to deliver the finest in high-end home
refrigeration backed by a long legacy of commercial performance.
Handcrafted in the USA with the same meticulous attention to quality
and detail industry professionals demand, the residential series
includes full-size refrigerators and refrigerator columns and
undercounter wine cabinets, refrigerators, beverage centers,
refrigerator drawers, beer dispensers and ice machines. For more
information about True
®
Residential, please call 888-616-8783 or
visit www.true-residential.com.
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