WINTER
Simple Ingredients
Great Taste
J A N I S & M E L A N I E O R G A N I C S
Made with simple ingredients like rich
chocolates, caramel, ginger, lemon and
vanilla, we've created a line of organic
cookies and wafers that are sure to gain
attention from even the most discerning
eaters. We hope you'll give them a try.
Offered in Vanilla Wafers, Double Chocolate
Wafers, Meyer Lemon Wafers, Chocolate
Chip Cookies, Ginger Thins and Salted
Caramel Thins.
BAKED & DISTRIBUTED BY J&M FOODS, INC.
800.264.2278 • www.janis-melanie.com
"As consumers adapt to the new realities of
life during COVID-19, perceptions of busyness have
increased, which reinforces consumers' tendencies
to cook less and snack more," Balanko says.
Focus on Functional
Balanko notes that specialty food makers can
capitalize on consumers' ongoing interest in health
and wellness by emphasizing those attributes
in their products. "Consumers are receptive to
functional benefits, especially from inherently
functional whole food ingredients," she says.
That doesn't mean consumers will avoid
indulgent foods, however, she adds. "Authentic
indulgences play a role in wellness. Consumers
enjoy indulgences and comfort foods that have
been upgraded with high-quality ethically and
sustainably sourced/produced ingredients."
The pandemic accelerated the trend toward
what she describes as "conscious consumption,"
indicating an opportunity for specialty food
makers to showcase their sustainability. "Pay
attention to the role packaging plays in reinforcing
"Eating with physical,
mental, and emotional
resilience in mind is
increasing."
THE NEW NORMAL
