RETAILOBSERVER.COM FEBRUARY 2021
14
R
aja Rajamannar, Chief Marketing Officer of Mastercard, shares
breakthrough, frontier strategies to navigate the challenges
marketers face to thrive in a modern business world that is
changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades,
marketing has had to change with it, evolving through four significant
stages that build on the strategies and tools of the previous era. What
happens next in the fifth stage, or Fifth Paradigm, will not be an evolution
but a revolution. Almost everything about how marketing is done today,
including the very notion of a brand itself, will require a complete
re-imagination.
As Chief Marketing Officer of Mastercard, one of the world's most
recognizable and decorated brands, Raja Rajamannar shares the forward-
thinking ways all businesses must rethink their entire marketing landscape
to remain relevant and be successful.
Readers will:
• Understand the evolution of marketing and how to be at the forefront of
future change.
• Get clarity on the right marketing strategies and tactics to pursue amidst
an ever-evolving industry.
• Achieve breakthroughs in innovative thinking in order to compete in
modern business.
• Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how
rapidly marketing is evolving, what some of the smartest people in the discipline
are doing to get ready for this dramatic shift, and what the new world will look
like for companies, consumers and society at large, as the race to develop
revolutionary marketing strategies reaches a whole new level.
B O O K R E V I E W
QUANTUM MARKETING:
Mastering the New Marketing Mindset for Tomorrow's Consumers
Author: Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business
leader and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through
various companies, industries and geographies around the world to become the global Chief Marketing and
Communications Officer of Mastercard, which he has built into an iconic brand that is now rated among the top
twelve brands worldwide. He was named Global Marketer of the Year by the World Federation of Advertisers, and
to Forbes' Top 5 World's Most Influential CMOs and Business Insider's 25 Most Innovative CMOs in the World.
Publisher: HarperCollins Leadership
RO
