Retail Observer

February 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM FEBRUARY 2021 14 R aja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward- thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. Readers will: • Understand the evolution of marketing and how to be at the forefront of future change. • Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. • Achieve breakthroughs in innovative thinking in order to compete in modern business. • Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers and society at large, as the race to develop revolutionary marketing strategies reaches a whole new level. B O O K R E V I E W QUANTUM MARKETING: Mastering the New Marketing Mindset for Tomorrow's Consumers Author: Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through various companies, industries and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated among the top twelve brands worldwide. He was named Global Marketer of the Year by the World Federation of Advertisers, and to Forbes' Top 5 World's Most Influential CMOs and Business Insider's 25 Most Innovative CMOs in the World. Publisher: HarperCollins Leadership RO

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