Retail Observer

February 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 27 of 67

RETAILOBSERVER.COM FEBRUARY 2021 28 E lmira Stove Works, the leading manufacturer of premium vintage-styled kitchen appliances, has announced that both its Elmira and Northstar lines are available in Ultimate Gray and Illuminating – Pantone's 2021 Colors of the Year – as custom color options. For more than 20 years Pantone has been selecting the color of the year using trend analysis across many platforms including entertainment, travel and fashion. For 2021 Pantone decided on two colors that showcase how diverse elements can come together to support one another. According to Pantone, the pairing is "a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting." Ultimate Gray is an earthy, grounded color boasting a cool neutral shade that is at once practical and welcoming. Illuminating is a bright statement shade that exudes warmth, cheer and optimism. Although each hue is a strong color on its own, together the duo create a color story that coalesces into one concise mood. "As we look ahead with renewed hope and optimism for the future, color is playing an ever more important part in kitchen design," says Tony Dowling, Elmira's Vice President of Sales & Marketing. "As consumers spend more time in their homes, many are looking to personalize their kitchens and make them more welcoming. Colorful appliances are a great way to design kitchens that are not only functional with plenty of high-performance amenities but also bring flair and that 'extra something special' to the home." Designers and consumers can create an Elmira or Northstar kitchen via the "Create Your Dream Kitchen" tools on the company's website. In addition, designers can access Elmira on the 2020 Design Cloud's 3D CAD catalog, where they can select Elmira appliances in any model or color and produce detailed 3D renderings and panoramas. Offered in a wide spectrum of colors, the Elmira and Northstar lines can be customized in more than 1,200 hues – including Ultimate Gray and Illuminating – to create the perfect style statement. For more information on all of Elmira Stove Works' offerings, visit or call 800-295-8498. M A N U F A C T U R E R [ N O T E S ] ELMIRA AND NORTHSTAR APPLIANCES MAKE A SOLID STATEMENT IN PANTONE'S 2021 COLORS: ULTIMATE GRAY AND ILLUMINATING RO

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