RETAILOBSERVER.COM FEBRUARY 2021
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"The industry came together digitally at CES 2021. This was
a medium for companies to make announcements, launch
products and connect with their audiences," said Karen Chupka,
executive vice president, CES. "The all-digital format brought
new voices to the tech conversation."
KEYNOTE ANNOUNCEMENTS
Industry leaders took to the all-digital CES keynote stage to
make major announcements, including:
• General Motors: Mary Barra, chairman and CEO of General
Motors (GM), launched new GM product lines including the
Cadillac eVTOL, a concept air taxi; and a new business unit
devoted to electrifying the goods delivery market.
• AMD: Dr. Lisa Su, president and CEO of AMD, revealed the
new Ryzen 5000 series mobile processors with two
categories – the H-series for laptops intended for gaming and
content creation, and the U-series for ultraportable notebooks.
• Future Reimagined: Michael Miebach, CEO of Mastercard,
and Julie Sweet, CEO of Accenture predicted tech trends
they expect to see over the next decade.
• Microsoft: Brad Smith, president of Microsoft, gave his vision
on ensuring cyber security and customer privacy protection,
and discussed the tech industry's responsibility to exercise
our conscience.
KEY THEMES AT CES 2021
The all-digital CES 2021 featured groundbreaking innovation
that will improve our world, from health to safety, sustainability
and accessibility.
• Tech Innovation Accelerated by COVID-19
Tech companies innovated during the pandemic, with
companies at CES 2021 featuring smart masks, disinfecting
robots, body sensors that detect COVID-19 symptoms and
smart air filtration systems.
• Consumer Privacy and Trust
The heads of privacy at Amazon, Google and Twitter discussed
new privacy regulations and the need to increase consumer
trust, stating that tech companies must give users more
control over their data.
• Global Tech Challenge
The Global Tech Challenge, launched at CES 2020 in
partnership with the World Bank and CTA, rewards tech
solutions in three areas: digital health in East Africa, resilience
in India and gender equality around the world. The selected
CES 2021 CES 2021 MAKES HISTORY
