RETAILOBSERVER.COM FEBRUARY 2021
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lmira Stove Works, the leading manufacturer of premium
vintage-styled kitchen appliances, has announced that both
its Elmira and Northstar lines are available in Ultimate Gray
and Illuminating – Pantone's 2021 Colors of the Year – as custom
color options.
For more than 20 years Pantone has been selecting the color of
the year using trend analysis across many platforms including
entertainment, travel and fashion. For 2021 Pantone decided on
two colors that showcase how diverse elements can come together
to support one another.
According to Pantone, the pairing is "a marriage of color
conveying a message of strength and hopefulness that is both
enduring and uplifting." Ultimate Gray is an earthy, grounded color
boasting a cool neutral shade that is at once practical and
welcoming. Illuminating is a bright statement shade that exudes
warmth, cheer and optimism. Although each hue is a strong color
on its own, together the duo create a color story that coalesces into
one concise mood.
"As we look ahead with renewed hope and optimism for the
future, color is playing an ever more important part in kitchen
design," says Tony Dowling, Elmira's Vice President of Sales &
Marketing. "As consumers spend more time in their homes, many
are looking to personalize their kitchens and make them more
welcoming. Colorful appliances are a great way to design kitchens
that are not only functional with plenty of high-performance
amenities but also bring flair and that 'extra something special' to
the home."
Designers and consumers can create an Elmira or Northstar
kitchen via the "Create Your Dream Kitchen" tools on the company's
website. In addition, designers can access Elmira on the 2020
Design Cloud's 3D CAD catalog, where they can select Elmira
appliances in any model or color and produce detailed 3D
renderings and panoramas.
Offered in a wide spectrum of colors, the Elmira and Northstar
lines can be customized in more than 1,200 hues – including
Ultimate Gray and Illuminating – to create the perfect style
statement.
For more information on all of Elmira Stove Works' offerings, visit
www.elmirastoveworks.com or call 800-295-8498.
M A N U F A C T U R E R [ N O T E S ]
ELMIRA AND NORTHSTAR
APPLIANCES MAKE A SOLID STATEMENT
IN PANTONE'S 2021 COLORS:
ULTIMATE GRAY AND ILLUMINATING
RO
