Retail Observer

RETAILOBSERVER.COM FEBRUARY 2021 30 A S S O C I A T I O N N E W S T ake your career to the next level with the annual Voices from the Industry Conference. The NKBA will be hosting its VFTI Conference virtually during KBIS 2021. This year's conference will include workshops as well as professional development courses. VFTI has six categories: Grow Your Business, Kitchen & Bath Specialty Training, Design, Management, Customer Service and the newly added Building & Remodeling. New presentations have been added and many of our top-rated speakers return with fresh content. Topics include Color and Design Forecast, Innovation in Times of Crisis, as well as Conducting Virtual Design Consultations and Biophilia. VFTI workshops will be presented live – two sessions each day starting Feb. 8. One-hour sessions will also be on-demand for your convenience and available 24/7, weeks after the show so our certified members can obtain their CEUs. For questions regarding the conference, please email vfti@nkba.org. Register here: www.kbis.com/conference/voices-from-the-industry-conference VFTI SESSIONS INCLUDE: • Marketing at a Much Higher Level This presentation is for the company that is doing $3+ million per year or is going to. The question is, what does a good marketing plan look like, and how does it get measured? Larry Heuvelman will teach you how to be creative, have a lot more fun, partner with some very key people, and make a lot more money by eliminating your competition. • Your Website is Not Your Marketing Plan With Search Engine Optimization (SEO) companies constantly calling to promise better internet search results, it can be hard to look beyond the web to build an effective and complete marketing campaign. • How we Cook Now: A Chef's Guide to Residential Appliances It's no secret that the home kitchen has more appliance options than ever before. Learn all about the most up-to-date and complex cooking appliances, how consumers are using them, and how you can best understand them as Chef Andrew Forlines explores the ways modern homeowners use the newest and most advanced residential appliances. • Technology Workshop: Must-Have Apps for Design Are you overwhelmed by the thought of keeping up with technology? Would you like to improve your design process with easy-to-use tools? If you answered "yes," bring your smartphone or tablet to this workshop and discover apps that will enhance your design business. • Five Functions of a Successful Kitchen and Bath Business Every business consists of five foundational building blocks: Purpose, Leadership, Financials, Organization and People. When functioning in sync these fundamental elements of business work together to galvanize priorities and produce excellent profit as a result of providing exceptional customer experience. • Selling to Design by NOT Designing to Sell: Role Playing The average designer spends up to eight hours on a prospect before that prospect becomes a client. Learn how to reduce that to two hours. • Accessible Luxury Throughout a Lifetime Luxury is in the pinnacle of individual style in interiors. Exceptional quality in design is timeless. A passionate and enthusiastic round table workshop will be presented in a positive, collaborative and supportive style. NKBA VOICES FROM THE INDUSTRY CONFERENCE: KBIS 2021 VIRTUAL RO

• Cover