RETAILOBSERVER.COM FEBRUARY 2021
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ES 2021 kicked off Jan. 11 with Media Day, featuring 19
press conferences with companies including Bosch,
Canon, Caterpillar, Hisense, Intel, LG Electronics,
Mercedes-Benz, Panasonic, Samsung Electronics and Sony
breaking news and launching products. Trends from Media Day
focused on "the home" with innovation that personalizes work,
health and entertainment at home, as well as advancements in
transportation and mobility.
Media Day featured a full day of press conferences from top
exhibitors who broke news to a media-only audience, just as they
would in Las Vegas. Media heard the latest breaking news, product
launches and technology trends as a preview to the exhibitor
showcase opening.
• Bosch: Showcased commitments to sustainability as the first
global industrial enterprise to become carbon neutral, and
introduced an AI-enabled wearable fitness tracker that
recognizes and records any type of fitness activity that is based
on repetitive, cyclative patterns.
• Canon: Provided a sneak peek at Canon's plans for the all-digital
CES beyond cameras and printers, including redefining viewing
the planet, skateboarding and tackling food waste.
• Hisense: Announced the 2021 TriChroma Laser TV line.
• Intel/Mobileye: Shared news around the future of mobility for
Mobileye, including plans to open deployment centers in
Shanghai, Tokyo, Paris and Detroit and use house-built lidar
sensors.
• Kohler: Introduced a ceiling mount kitchen faucet with simple
touch control; Kohler whole home water monitor that mounts
underneath the cabinets, in partnership with Phyn; new Innate
intelligent toilet; touchless bathroom faucets; freestanding
soaking bath.
• LG Electronics: Announced the next generation of the LG
PuriCare™ line for high-quality air management solutions;
reimagined the side-by-side refrigerator, including a wider
window, premium interior look and Craft Ice feature; WashTower™
with convenient controls, built-in intelligence and advanced
cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs;
CLOi UV-C Robot for disinfection; ThinQ App that will transform
into an open platform for lifestyle innovation.
• Magna International: Launched a joint venture with LG
Electronics to manufacture e-motors, inverters and on-board
chargers and related e-drive systems for certain automakers to
support the growing global shift toward vehicle electrification.
• Panasonic: Announced technology partnership with Illuminarium
CES 2021 CES 2021 MAKES HISTORY
