RETAILOBSERVER.COM MARCH 2021
4
Eliana Barriga
eliana@retailobserver.com
Just do the best you can!
MARCH 2021, VOLUME 32, ISSUE 3
CELEBRATING OUR 32
ST
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
STEVE BRYANT
RANDY CARNEY
KEVEN DALKE
GREG DOSTER
MARIO JUAREZ
STEVEN MORRIS
DENNIS SHIELDS
ROB STOTT
JOHN TSCHOHL
MIKE WHITAKER
ALAN WOLF
DEADLINE FOR MAY 2021 ISSUE:
APRIL 1, 2021
THE RETAIL OBSERVER
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THE RETAIL
M
arch Madness has something to offer everyone — basketball fans and business
owners alike. The drive and ability to capture the glory of the game can easily
translate into the drive and passion needed for success in the game of business.
Your team has skills in many different arenas of your business. It is important to listen to
the expert voices in your inner circle, to consider their opinions and trust their expertise.
Especially in an environment as rapidly changing as ours is today, we need to be quick on
our feet, mentally alert and ready to change the game plan and call a new shot in a
moment's notice.
March Madness always brings the late Coach John Wooden to mind. In an excerpt
from his book Wooden's Wisdom, Craig Impelman (Wooden's grandson-in-law) wrote:
"In Coach Wooden's early life, his father set an example that had a very, significant
impact on him. He created a set of rules that he bestowed upon his sons: Don't whine,
don't complain, and don't make excuses. Just do the best you can. Nobody can do more
than that."
His father's example deeply impressed itself upon John Wooden's mind. Impelman
explained how the finest teaching tool we have is the example we set for others. How we
handle adversity can be one of the strongest ways of demonstrating our true character.
Coach Wooden said, "Complaining, whining and making excuses just keep you out of
the present moment. By handling yourself in such a way through difficult situations, you
will not only find your own outlook improving, but you will likely inspire those around you,
too."
So, he devised and collected a multitude of maxims regarding the best way to respond
to difficult situations. You can use them with yourself, your staff, and your team to rekindle
a positive attitude when the going gets tough.
• Bad times can make you bitter or better.
• Never make excuses. Your friends won't need them and your foes won't believe them.
• Things usually turn out the best for people who make the best out of the way things turn
out.
Who we are personally shows up in our business relationships. Responding better to
difficult situations, rekindling a positive attitude and staying present in the moment helps
you to not only live your life on a positive note–but to live your life to the fullest right here
and now. And remember…
BASKETBALL
IS A LOT LIKE LIFE
Elle's View As I See It
