RETAILOBSERVER.COM MARCH 2021
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
A
s we move further into 2021, I have been reflecting on some of my
past thoughts regarding product sales. Even with the Covid
onset in 2020, many of you had some of your best sales numbers
in years — based on supply, of course. What products could you have
added or can still add to help your bottom line and grow your profit
dollars? Here are some of my thoughts:
To the appliance dealers with vignettes in place that show plumbing
and lighting products: many of you have changed from a basic lineup
store and have added beautiful lifestyle kitchen displays to your
showrooms. Manufacturers have designed these new display kitchens to
show how the product would look in a true kitchen setting. They have
sinks, lighting, hardware and various props to give a true home feel. Why
not partner with a bath distributing company and/or lighting distributor to
sell these add-on products? Many of them are very willing to set up your
kitchens with these additional products for you to sell.
Cabinetry hardware is also a great source of extra income. Hardware
displays take up little room and are highly profitable. Place the display by
your refrigerator section to give your clients a good visual offering based
on the handles they need. Lighting is another easy sell, as it can be placed
anywhere in the showroom. If you have 5,000 sq.ft. of floor space you
probably have 5,000 sq.ft. of ceiling space and plenty of wall space, too.
Sinks and faucets are a definite must sell. Do not sell what the big box
stores have. Upgrade your client to the high-end products that the big box
stores do not carry. Let's face it, if you can sell a $12,000 range you can sell
a $1,500 sink. Let's not forget water products. Filters, instant-hots/colds,
disposers and air switches all make great add-ons to your bottom line.
There are many other opportunities out there in multiple categories that
can add to your bottom line. As the year goes on, we will be bringing you
information on products and partners to help you add new products and
new categories to your showrooms.
MY THOUGHTS ON
WHAT'S FOR SALE
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