Tablets Capsules


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30 March/April 2021 Tablets & Capsules W Paul Mierzwa and Bryan Odle Ruspak How packaging form and materials impact product success packaging This article describes the advantages of three common oral solid dosage packaging forms and discusses factors to consider when selecting packaging for a new product. hether you are launching a new product or enhancing a longstanding, strong seller, a product's packaging is criti- cal to its success. The first and, arguably, most important factor to consider is the packaging's ability to protect the product and maintain its quality. Strong packaging choices are essential for brand performance. But how do you decide whether to use a pouch, blister, or bottle? What benefits do each of these packaging types offer to various kinds of products? You can improve your packaging decisions by

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