Retail Observer

April 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

Issue link:

Contents of this Issue


Page 27 of 67

RETAILOBSERVER.COM APRIL 2021 28 T his year, manufacturing veteran Midea America launched its very own-branded suite of large kitchen and laundry appliances including a dishwasher, refrigerator, range, over- the-range microwave, washer and dryer. Headquartered in Parsippany, NJ, Midea America is the US subsidiary of Midea, a publicly listed Fortune 500 company known for its vast portfolio of home appliances spanning categories such as air treatment, floor care, refrigeration and more. For more than 50 years, Midea has experienced continued growth on a global scale by developing and bringing stylish and innovative appliances to the market for an exceptional value. With the home at the heart of Midea's operation, its new suite of large appliances is a welcome and relevant fit to its ever-expanding portfolio. "At Midea, we are committed to bringing great innovations to life and providing consumers with quality appliances," said Kurt Jovais, president of Midea America Corp. "We are global leaders in the appliance category, and the new suite of large appliances boast the quality and innovation consumers have come to know and love. Our new line of products meet the demand customers seek with smart, convenient and aesthetically pleasing appliances at affordable prices." Midea's new appliances offer modern stainless steel designs as well as the convenient and smart features consumers seek to bring their homes up to date. With smart home technology on the rise, Midea made it a priority to provide customers with technology that improves their home and life. The new dishwashers are among the industry's quietest, making cleaning up a messy kitchen more relaxing than ever. Features such as Angle Wash and Utensil Wash allow you to target zones that might need more cleaning action, removing even the toughest of food stains. Midea's new slide-in ranges come equipped with a cooking probe and Wi-Fi technology that alerts your phone when the food is cooked to perfection. Its new French door refrigerator comes complete with a PerfectChill drawer that allows consumers to adjust the temperature from 30° for meat up to 41° for perfectly-chilled wine, at the touch of a button. Additionally, the new over-the-range microwave senses when the range is in use and turns on the fan and light for the ultimate cooking experience. As a manufacturing leader in the industry, the company's foray into the large appliance category is important to the brand's philosophy – making yourself at home with surprisingly friendly solutions. Midea's new lineup of appliances combine smart functionality and modern design – all qualities Midea customers have come to know and love. "With folks at home for extended periods it's important that they have appliances that not only elevate their at-home experience, but also those with features that make everyday tasks more convenient and enjoyable," said Jovais. "We are thrilled to introduce our new Midea suite of large appliances so consumers can truly make themselves at home." M A N U F A C T U R E R [ N O T E S ] MAKE YOURSELF AT HOME WITH MIDEA'S NEW SUITE OF MAJOR APPLIANCES Leading manufacturer expands product portfolio with large appliances for kitchen and laundry offering superior performance, innovative features, stylish design, and unprecedented value RO

Articles in this issue

Links on this page

Archives of this issue

view archives of Retail Observer - April 2021