Retail Observer

May 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MAY 2021 16 INTRODUCING BLUESTAR ® BY DESIGN, THE ULTIMATE IN CUSTOMIZABLE APPLIANCES FOR THE LUXURY HOME KITCHEN Bluestar ® revolutionizes kitchen design with artistic appliances never before possible BlueStar ® , manufacturer of high-performance handcrafted appliances for the home and a leader in color and customization, launches BlueStar ® by Design, a bold new innovation that offers the ultimate in customization for a truly bespoke kitchen, fusing restaurant-grade performance with extraordinary design. BlueStar ® is bringing never-before-seen design solutions to the world of appliances. BlueStar ® offers an exciting assortment of more than 1,000 colors as well as custom colors and a rainbow of knob colors and 10 metal trims. Now, the ability to apply any graphic to a range or refrigerator will transform the kitchen into a stunning showcase of design. "We are a company that's built on the idea of customization. We see an appliance as a blank canvas full of design opportunity," said Eliza Sheffield, President, BlueStar ® . "We are excited to change fundamentally how people can design their home kitchens. If you can dream it, BlueStar ® can make it." BLUESTAR ® MAKES IT PERSONAL The new cutting-edge printing process allows any image, graphic, text, print, pattern or artwork to be applied to kitchen appliances like a range or refrigerator, making every piece an original. Durable and smooth, the satin-like finish can be easily cleaned. BlueStar ® is excited to exclusively offer this extraordinarily distinctive, very personalized approach to appliance design. "This unique process enables the designer and BlueStar ® to work in tandem to create an incredibly unique, well-designed space," said Sheffield. Scheduled for formal launch at retail nationwide in mid-2021, BlueStar ® has gathered design inspirations that include textile patterns by various interior designers, including Kendall Wilkinson (California), Caitlin Wilson (Texas) and Madcap Cottage (North Carolina), an original tile design from Fireclay, as well as several artistic offerings by custom wallpaper maker Murals Wallpaper (@muralswallpaper). BlueStar ® has over a century of experience in enriching American kitchens. Located in Pennsylvania since 1880, BlueStar ® is the only pro-style appliance manufacturer to offer a full suite of appliances – gas and electric cooking options, ventilation and premium refrigeration – in more than 1,000 color and finish options, plus any custom color, offering tremendous design flexibility. Create a stovetop tailored to how you cook with custom burners, griddles, charbroilers and even French Tops. In addition to highly customizable cooking surfaces, other options include swing and French oven doors and oversized ovens that fit commercial sheet pans. Design a customized BlueStar ® appliance online at "Build Your Own BlueStar." For general information, visit MAY I N D U S T RY [ N E W S ]

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